| Artificial intelligence: Building blocks and an innovation typology U Paschen, C Pitt, J Kietzmann Business Horizons 63 (2), 147-155, 2020 | 322 | 2020 |
| How employees engage with B2B brands on social media: Word choice and verbal tone CS Pitt, KA Plangger, E Botha, J Kietzmann, L Pitt Industrial Marketing Management 81, 130-137, 2019 | 106 | 2019 |
| New approaches to psychographic consumer segmentation: exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis CS Pitt, AS Bal, K Plangger European Journal of Marketing 54 (2), 305-326, 2020 | 95 | 2020 |
| The relationship between fake news and advertising: Brand management in the era of programmatic advertising and prolific falsehood AJ Mills, C Pitt, SL Ferguson Journal of Advertising Research 59 (1), 3-8, 2019 | 87 | 2019 |
| Employee brand engagement on social media: Managing optimism and commonality CS Pitt, E Botha, JJ Ferreira, J Kietzmann Business Horizons 61 (4), 635-642, 2018 | 59 | 2018 |
| Quantitative insights from online qualitative data: An example from the health care sector C Pitt, M Mulvey, J Kietzmann Psychology & Marketing 35 (12), 1010-1017, 2018 | 33 | 2018 |
| Artificial intelligence, marketing, and the history of technology: Kranzberg’s laws as a conceptual lens C Pitt, J Paschen, J Kietzmann, LF Pitt, E Pala Australasian Marketing Journal 31 (1), 81-89, 2023 | 28 | 2023 |
| Agile authorship: Evolving models of innovation for information-intensive offerings AJ Mills, PR Berthon, C Pitt Journal of business research 110, 577-583, 2020 | 27 | 2020 |
| A bibliographic analysis of 20 years of research on innovation and new product development in technology and innovation management (TIM) journals C Pitt, A Park, IP McCarthy Journal of Engineering and Technology Management 61, 101632, 2021 | 25 | 2021 |
| Accommodation eWOM in the sharing economy: automated text comparisons from a large sample C Pitt, K Plangger, T Eriksson Journal of Hospitality Marketing & Management 30 (2), 258-275, 2021 | 19 | 2021 |
| Exploring emotions on wine websites: Finding joy E Treen, S Lord Ferguson, C Pitt, J Vella Journal of Wine Research 29 (1), 64-70, 2018 | 17 | 2018 |
| Emotions and sentiment: An exploration of artist websites C Pitt, J Kietzmann, E Botha, Å Wallström Journal of Public Affairs 18 (2), e1653, 2018 | 13 | 2018 |
| Understanding communication in disaster response: A marketing strategy formulation and implementation perspective CS Pitt, E Treen Journal of Public Affairs 17 (3), e1639, 2017 | 12 | 2017 |
| Elementary, My Dear Watson: the use of artificial intelligence in marketing research: an abstract C Pitt, T Eriksson, A Dabirian, J Vella Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 11 | 2018 |
| Gender and the CMO: do the differences make a difference? C Pitt Journal of Strategic Marketing 29 (4), 301-315, 2021 | 10 | 2021 |
| When writing about wine: How ratings impact reviews J Lam, M Lambrechts, C Pitt, A Afsharipour Journal of wine research 30 (4), 335-345, 2019 | 7 | 2019 |
| Restraint on black Friday: an investigation into consumer motivations for participating in “Buy Nothing Day”: an abstract M Wilson, J Paschen, C Pitt, Å Wallström Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 6 | 2019 |
| From the 2019 ANZMAC conference: The language of 10-K reports, from the analytical to the post-emotional C Pitt, P Berthon, J Kietzmann Journal of Strategic Marketing 32 (8), 1022-1034, 2024 | 5 | 2024 |
| Using artificial intelligence to examine online patient reviews SL Ferguson, C Pitt, L Pitt Journal of health psychology 26 (13), 2424-2434, 2021 | 5 | 2021 |
| Customer goodwill: how perceived competence and rapport influence eWOM’s diagnosticity of peer-to-peer and professional access-based services C Pitt, T Eriksson, K Plangger Handbook of the sharing economy, 316-327, 2019 | 5 | 2019 |
