| Build touchpoints and they will come: transitioning to omnichannel retailing R Larke, M Kilgour, H O’Connor International Journal of Physical Distribution & Logistics Management 48 (4 …, 2018 | 179 | 2018 |
| Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in Australian and New Zealand agencies H O'Connor, S Koslow, M Kilgour, SL Sasser Journal of Advertising 45 (1), 147-155, 2016 | 33 | 2016 |
| Drivers of Creativity Within Advertising Agencies: How Structural Configuration Can Affect And Improve Creative Development H O'Connor, M Kilgour, S Koslow, S Sasser Journal of Advertising Research 58 (2), 202-217, 2018 | 18 | 2018 |
| Why Do Great Creative Ideas Get Rejected?: The Effect of Creative Ideation Processes On External Judges' Assessments M Kilgour, S Koslow, H O'Connor Journal of Advertising Research 60 (1), 12-27, 2020 | 16 | 2020 |
| Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising H O’Connor, S Koslow, M Kilgour Journal of Advertising 52 (3), 330-348, 2023 | | 2023 |
| Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness H O'Connor University of Waikato, 2016 | | 2016 |
Mark KilgourUniversity of WaikatoVerified email at waikato.ac.nz
