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Olfa Bouhlel
Olfa Bouhlel
Institut Supérieur de Gestion de Sousse; Université de Sousse
Verified email at isgs.u-sousse.tn
Title
Cited by
Cited by
Year
Brand personality's influence on the purchase intention: A mobile marketing case
O Bouhlel, N Mzoughi, D Hadiji, IB Slimane
International Journal of Business and Management 6 (9), 210, 2011
2322011
Online purchase intention: Understanding the blogosphere effect
O Bouhlel, N Mzoughi, MS Ghachem, A Negra
International journal of e-business management 4 (2), 37-51, 2010
1082010
Brand personality and mobile marketing : An empirical investigation
O Bouhlel, N Mzoughi, D Hadiji, I Ben Slimane
World Congress on Science, Engineering and Technology, the World Academy of …, 2009
722009
An investigation into the consumers' sensitivity of the logistics efficiency
K Garrouch, MN Mzoughi, IB Slimane, OB Bouhlel
International Journal of Business Administration 2 (2), 114, 2011
362011
Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction
W M’Sallem, N Mzoughi, O Bouhlel
Innovative Marketing 5 (3), 2009
342009
E-procrastination: a netnographic approach
A Negra, N Mzoughi, O Bouhlel
Journal of Customer Behaviour 7 (2), 103-119, 2008
262008
ONLINE PROCRASTINATION: A PREDICTIVE MODEL.
N Mzoughi, K Garrouch, O Bouhlel, A Negra
Journal of Internet Business, 2007
242007
The perceived ethical behavior of bankers: A North African perspective
W Msallem, O Bouhlel, MN Mzoughi
Australian Journal of Business and Management Research 1 (2), 45, 2011
122011
Singles: an expanding market
O Bouhlel, MN Mzoughi, S Chaieb
Business Management Dynamics 1 (3), 22-32, 2011
92011
Assessing the Success of Mobile Banking in Saudi Arabia: Re-Specification and Validation of the DeLeone and McLean Model
O Bouhlel, K Garrouch, MN Mzoughi
International Journal of E-Services and Mobile Applications (IJESMA) 15 (1 …, 2023
62023
E-payment or cash on delivery : Do E-Retailers’ Ethics, Trust, and Value Matter
K Garrouch, O Bouhlel, N Mzoughi
International Journal of Electronic Marketing and Retailing 15 (1), 46-67, 2024
22024
An exploratory study on the morphology and measurement of teleshopping trust: a scale development
O Bouhlel
International Journal of Services, Economics and Management 10 (2), 146-176, 2019
12019
ACHAT A DISTANCE ET QUALITE PERÇUE: PROPOSITION D’UNE ECHELLE DE MESURE DE LA SATISFACTION DANS LE DOMAINE DU TELE-ACHAT
N Mzoughi, M Touzani, O Bouhlel
8ème Colloque « Etienne THIL », La Rochelle, 29-30 Septembre., 2005
12005
An Investigation of Users’ Continuance Intention toward Mobile Banking Applications
O Bouhlel, N Mzoughi
International Journal of Business 29 (1), 2024
2024
Dynamique de la chaîne relationnelle et personnalité du consommateur : Application au secteur bancaire
O Bouhlel, N Mzoughi
The 26th International Business Information Management Conference, Madrid …, 2015
2015
La Chaîne Relationnelle de la Fidélité dans le Domaine Bancaire Tunisien
N Mzoughi, O Bouhlel
The 23rd International Business Information Management Conference, Valencia …, 2014
2014
Les célibataires : un marché en développement
O Bouhlel, N Mzoughi
10th International Congress Marketing Trends, Paris, January 20-22., 2011
2011
L’impact de l’attitude du consommateur à l’égard des blogs et des marques sur l’intention d’achat : Facteurs explicatifs
A Negra, O Bouhlel, MS Ghachem, A Bouguerra, N Mzoughi
8th International Congress Marketing Trends, Paris, January 16-17., 2009
2009
Personnalité de la marque et Mobile Marketing en Tunisie
D Hadiji, O Bouhlel, N Mzoughi, I Ben Slimane
8th International Congress Marketing Trends, Paris, January 16-17., 2009
2009
Acceptation de la mode vestimentaire par les adolescentes : Leadership, implication, besoins et valeurs
N Mzoughi, LC Ben Ghachem, O Bouhlel, N Bahri
8th International Congress Marketing Trends, Paris, January 16-17., 2009
2009
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