Marcel Lichters
Marcel Lichters
Professor of Marketing at Otto-von-Guericke-University Magdeburg
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On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments
M Lichters, M Sarstedt, B Vogt
AMS Review 5, 1-19, 2015
The touchy issue of produce: Need for touch in online grocery retailing
F Kühn, M Lichters, N Krey
Journal of Business Research 117, 244-255, 2020
The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect
M Lichters, C Brunnlieb, G Nave, M Sarstedt, B Vogt
Journal of Marketing Research 53 (2), 183-198, 2016
What really matters in attraction effect research: when choices have economic consequences
M Lichters, P Bengart, M Sarstedt, B Vogt
Marketing Letters 28, 127-138, 2017
Short-and long-term effects of nonconsciously processed ambient scents in a servicescape: Findings from two field experiments
A Girard, M Lichters, M Sarstedt, D Biswas
Journal of Service Research 22 (4), 440-455, 2019
How durable are compromise effects?
M Lichters, H Müller, M Sarstedt, B Vogt
Journal of Business Research 69 (10), 4056-4064, 2016
Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings
M Lichters, R Möslein, M Sarstedt, A Scharf
Food Quality and Preference 89, 104138, 2021
The St. Petersburg paradox despite risk-seeking preferences: an experimental study
JC Cox, EB Kroll, M Lichters, V Sadiraj, B Vogt
Business Research 12, 27-44, 2019
Insurees’ preferences in hospital choice—A population-based study
J Schuldt, A Doktor, M Lichters, B Vogt, BP Robra
Health Policy 121 (10), 1040-1046, 2017
Predictive validity in choice-based conjoint analysis: a comparison of hypothetical and incentive-aligned ACBC with incentive-aligned CBC: an abstract
V Wackershauser, M Lichters, B Vogt
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
On the applicability of the BDM mechanism in product evaluation
M Lichters, V Wackershauser, S Han, B Vogt
Journal of Retailing and Consumer Services 51, 1-7, 2019
Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties
M Lichters, S Adler, M Sarstedt
Marketing ZFP 42 (4), 22-34, 2020
Case vignettes based on EQ-5D to elicit stated preferences for health services utilization from the insurees’ perspective
J Eckert, M Lichters, S Piedmont, B Vogt, BP Robra
BMC Health Services Research 15, 1-11, 2015
Forty years of context effect research in marketing: a bibliometric analysis
SJ Adler, MK Schöniger, M Lichters, M Sarstedt
Journal of Business Economics 94 (3), 437-466, 2024
The short and long-term effects of ambient scent in olfactory-rich servicescapes: a longitudinal perspective
AL Girard, M Lichters, M Sarstedt, D Biswas
NA-Advances in Consumer Research 47, 583-584, 2019
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor
V Sablotny-Wackershauser, M Lichters, D Guhl, P Bengart, B Vogt
Journal of the Academy of Marketing Science 52 (3), 610-633, 2024
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes
M Canty, FJ Lang, SJ Adler, M Lichters, M Sarstedt
Marketing Letters, 1-26, 2023
Neurological Outpatients Prefer EEG Home-Monitoring over Inpatient Monitoring—An Analysis Based on the UTAUT Model
U Baum, F Kühn, M Lichters, AK Baum, R Deike, H Hinrichs, T Neumann
International journal of environmental research and public health 19 (20), 13202, 2022
Touchy issues in adaptive choice-based conjoint analysis: an abstract
F Kühn, M Lichters, V Sablotny-Wackershauser
Academy of Marketing Science Annual Conference-World Marketing Congress, 105-106, 2021
More insights into the role of warm versus cool ambient scents in consumer decision-making: an abstract
M Lichters, S Adler, M Sarstedt
Academy of Marketing Science Annual Conference, 107-108, 2020
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