| Marketing performance measures: History and interrelationships BH Clark Journal of marketing management 15 (8), 711-732, 1999 | 645 | 1999 |
| Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives NA Morgan, BH Clark, R Gooner Journal of business research 55 (5), 363-375, 2002 | 613 | 2002 |
| Marketing performance assessment TV Bonoma, BH Clark (No Title), 1988 | 481 | 1988 |
| Dashboards as a service: why, what, how, and what research is needed? K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ... Journal of service research 12 (2), 175-189, 2009 | 478 | 2009 |
| Managerial identification of competitors BH Clark, DB Montgomery Journal of Marketing 63 (3), 67-83, 1999 | 363 | 1999 |
| Deterrence, reputations, and competitive cognition BH Clark, DB Montgomery Management Science 44 (1), 62-82, 1998 | 284 | 1998 |
| Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction BH Clark Journal of Strategic Marketing 8 (1), 3-25, 2000 | 270 | 2000 |
| An information processing model of marketing performance measurement BH Clark, AV Abela, T Ambler Journal of Marketing Theory and Practice 14 (3), 191-208, 2006 | 201 | 2006 |
| Marketing performance measurement: evolution of research and practice BH Clark, T Ambler International journal of business performance management 3 (2-4), 231-244, 2001 | 150 | 2001 |
| A summary of thinking on measuring the value of marketing BH Clark Journal of Targeting, Measurement and Analysis for Marketing 9, 357-369, 2001 | 100 | 2001 |
| Organizational motivation, opportunity and ability to measure marketing performance BH Clark, AV Abela, T Ambler Journal of Strategic Marketing 13 (4), 241-259, 2005 | 97 | 2005 |
| Perceiving competitive reactions: The value of accuracy (and paranoia) BH Clark, DB Montgomery Marketing Letters 7, 115-129, 1996 | 93 | 1996 |
| Customer relationship management processes: How faithful are business-to-business firms to customer profitability? DS Johnson, BH Clark, G Barczak Industrial Marketing Management 41 (7), 1094-1105, 2012 | 88 | 2012 |
| Measuring performance: the marketing perspective B Clark Business Performance Measurement. Theory and Practice, 22-39, 2002 | 79 | 2002 |
| Behind the wheel BH Clark, AV Abela, T Ambler Marketing Management 15 (3), 18, 2006 | 76 | 2006 |
| Welcome to my parlor... BH Clark Marketing Management 5 (4), 10, 1997 | 74 | 1997 |
| Competitive reputations, multimarket competition and entry deterrence BH Clark, DB Montgomery Journal of Strategic Marketing 6 (2), 81-96, 1998 | 54 | 1998 |
| The evolution of dominant market shares: The role of network effects BH Clark, S Chatterjee Journal of Marketing Theory and Practice 7 (2), 83-96, 1999 | 42 | 1999 |
| Measuring marketing performance: research, practice and challenges B Clark Business performance measurement, 36-63, 2007 | 35 | 2007 |
| Dashboards and Marketing: why, what, how and what research is needed? K Pauwels, T Ambler, B Clark, P LaPointe, D Reibstein, B Skiera, ... Journal of Service Research 12 (2), 175-189, 2008 | 24 | 2008 |
David B. MontgomeryKresge Professor of Marketing - Emeritus, Stanford UniversityVerified email at stanford.edu
