| What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness Y Liu, LJ Shrum Journal of advertising 31 (4), 53-64, 2002 | 1982 | 2002 |
| Buyer characteristics of the green consumer and their implications for advertising strategy LJ Shrum, JA McCarty, TM Lowrey Journal of advertising 24 (2), 71-82, 1995 | 1369 | 1995 |
| The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior JA McCarty, LJ Shrum Journal of business research 30 (1), 53-62, 1994 | 1022 | 1994 |
| The influence of individualism, collectivism, and locus of control on environmental beliefs and behavior JA McCarty, LJ Shrum Journal of Public Policy & Marketing 20 (1), 93-104, 2001 | 976 | 2001 |
| The role of television in the construction of consumer reality TC O'Guinn, LJ Shrum Journal of consumer research 23 (4), 278-294, 1997 | 727 | 1997 |
| Media consumption and perceptions of social reality: Effects and underlying processes LJ Shrum Media effects, 66-89, 2009 | 724 | 2009 |
| Conspicuous consumption versus charitable behavior in response to social exclusion: A differential needs explanation J Lee, LJ Shrum Journal of Consumer Research 39 (3), 530-544, 2012 | 595 | 2012 |
| Toward an understanding of consumer ambivalence C Otnes, TM Lowrey, LJ Shrum Journal of Consumer Research 24 (1), 80-93, 1997 | 513 | 1997 |
| The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes LJ Shrum, RS Wyer Jr, TC O'Guinn Journal of Consumer Research 24 (4), 447-458, 1998 | 460 | 1998 |
| The influence of self-construal on impulsive consumption Y Zhang, LJ Shrum Journal of consumer research 35 (5), 838-850, 2009 | 458 | 2009 |
| Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences LJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ... Journal of Business Research 66 (8), 1179-1185, 2013 | 428 | 2013 |
| Phonetic symbolism and brand name preference TM Lowrey, LJ Shrum Journal of Consumer Research 34 (3), 406-414, 2007 | 390 | 2007 |
| A dual-process model of interactivity effects Y Liu, LJ Shrum Journal of Advertising 38 (2), 53-68, 2009 | 388 | 2009 |
| Television's cultivation of material values LJ Shrum, JE Burroughs, A Rindfleisch Journal of Consumer Research 32 (3), 473-479, 2005 | 382 | 2005 |
| Psychological processes underlying cultivation effects further tests of construct accessibility LJ Shrum Human communication research 22 (4), 482-509, 1996 | 373 | 1996 |
| Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable LJ Shrum, TC O'GUINN Communication Research 20 (3), 436-471, 1993 | 363 | 1993 |
| Assessing the social influence of television: A social cognition perspective on cultivation effects LJ Shrum Communication Research 22 (4), 402-429, 1995 | 348 | 1995 |
| Motivated response styles: The role of cultural values, regulatory focus, and self-consciousness in socially desirable responding. AK Lalwani, LJ Shrum, CY Chiu Journal of personality and social psychology 96 (4), 870, 2009 | 321 | 2009 |
| The psychology of entertainment media: Blurring the lines between entertainment and persuasion LJ Shrum Taylor & Francis, 2003 | 304 | 2003 |
| Processing strategy moderates the cultivation effect LJ Shrum Human Communication Research 27 (1), 94-120, 2001 | 294 | 2001 |
