| Service quality, client satisfaction and loyalty towards audit firms: Perceptions of Malaysian public listed companies I Ismail, H Haron, D Nasir Ibrahim, S Mohd Isa Managerial auditing journal 21 (7), 738-756, 2006 | 356 | 2006 |
| Muslim tourist perceived value: a study on Malaysia Halal tourism SM Isa, PN Chin, NU Mohammad Journal of Islamic Marketing 9 (2), 402-420, 2018 | 148 | 2018 |
| The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility PN Chin, SM Isa, Y Alodin Journal of Marketing Communications 26 (8), 896-912, 2020 | 136 | 2020 |
| Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia MS Ting, YN Goh, SM Isa Asia Pacific Management Review 21 (4), 219-230, 2016 | 133 | 2016 |
| The effect of place attachment on visitors’ revisit intentions: evidence from Batam SM Isa, S Ariyanto H & Kiumarsi Tourism Geographies An International Journal of Tourism Space, Place and …, 2019 | 117 | 2019 |
| Factors influencing tourist visitation in marine tourism: lessons learned from FRI Aquarium Penang, Malaysia SM Isa, L Ramli International journal of culture, tourism and hospitality research 8 (1 …, 2014 | 95 | 2014 |
| Corporate Social Responsibility: What Can We Learn From The Stakeholders? SM Isa Procedia Social and Behavioural Sciences 65, 327-337, 2012 | 76 | 2012 |
| The Effects of Destination Brand Personality on Chinese tourists' Revisit Intention to Glasgow: An Examination across Gender S Yang, SM Isa, T Ramayah, R Blanes, S Kiumarsi Journal of International Consumer Marketing DOI: 10.1080/08961530.2020.1717400, 2020 | 55 | 2020 |
| How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China S Yang, SM Isa, T Ramayah Vision 26 (1), 80-89, 2022 | 52 | 2022 |
| Fundamentals of neuromarketing: what is it all about? AA Mansor, SM Isa Neuroscience Research Notes 3 (4), 22-28, 2020 | 50 | 2020 |
| Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia S Mohd Isa, GSS Lim, PN Chin International journal of pharmaceutical and healthcare marketing 13 (2), 140-159, 2019 | 47 | 2019 |
| Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation S Yang, SM Isa, T Ramayah Journal of Destination Marketing & Management 24, 100703, 2022 | 37 | 2022 |
| Age differences in behavioral intention to use internet marketing: A comparative study between Malaysian and Taiwanese SM Isa, KY Wong International Journal of Business and Society 16 (3), 2015 | 37 | 2015 |
| Halal vaccination purchase intention A comparative study between Muslim consumers in Malaysia and Pakistan SNZB SM Isa, GY Nee Journal of Islamic Marketing 12 (4), 670-688, 2021 | 35 | 2021 |
| Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender S Yang, SM Isa, T Ramayah, J Wen, E Goh Asia Pacific Journal of Marketing and Logistics 34 (7), 1459-1481, 2022 | 34 | 2022 |
| The impact of eye tracking on neuromarketing for genuine value-added applications AAB Mansor, SM Isa Global Business and Management Research: An International Journal 10 (1), 1-11, 2018 | 34 | 2018 |
| A theoretical framework to explain the impact of destination personality, self-congruity, and tourists’ emotional experience on behavioral intention S Yang, S Mohd Isa, T Ramayah Sage Open 10 (4), 2158244020983313, 2020 | 33 | 2020 |
| Investigating the preference for green packaging in consumer product choices: A choice-based conjoint approach SM Isa, PX Yao Business Management Dynamics 3 (2), 84-96, 2013 | 32 | 2013 |
| Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia TJ Bagwell International Food Research Journal 21 (6), 2101-2107, 2023 | 30 | 2023 |
| EXPLORING THE SUSTAINABLE TOURISM PRACTICES AMONG TOUR OPERATORS IN MALAYSIA AH Maisarah, SM Isa Journal of Sustainability Science and Management 15 (2), 68-80, 2020 | 28 | 2020 |
Shaohua YangAssociate Professor of Tourism Management, Anhui University of TechnologyVerified email at myvuw.ac.nz
