Inna Piven
Cited by
Cited by
Conceptualizing the brand in social media community: The five sources model
R Davis, I Piven, M Breazeale
Journal of Retailing and consumer services 21 (4), 468-481, 2014
M Breazeale (2014). A Conceptual Model of Consumers Service Brand Consumption in Social Media Community
RA Davis, I Piven
Journal of Retailing and Consumer Services 21 (4), 468-481, 0
Conceptualising the brand relationship in social media consumption
I Piven, R Davis, M Lim
ANZMAC’12, 2012
Understanding small businesses’ social medi a marketing training needs in New Zealand
LC Falasca, I Piven
International Journal of Advance Scienc e and Technology 29 (10), 9, 2020
Conceptualising brand consumption in social media community
R Davis, I Piven, M Breazeale
ECSM 2014 University of Brighton Brighton, UK 10-11 July 2014, 128, 2014
Social media branding: Manifesto for the branding revolution
R Davis, I Piven
Robert Davis and Inna Piven, 2013
Global Perspectives on Social Media in Tertiary Learning and Teaching: Emerging Research and Opportunities: Emerging Research and Opportunities
I Piven, R Gandell, M Lee, AM Simpson
IGI Global, 2018
Using social media in creating and implementing educational practices
R Gandell, IP Piven
Global perspectives on social media in tertiary learning and teaching …, 2018
Desperately seeking customer engagement: The five-sources model of brand value on social media
IP Piven, M Breazeale
Analyzing the Strategic Role of Social Networking in Firm Growth and …, 2017
International students’ perceptions of intensive learning in business course delivery: case study of Otago Polytechnic Auckland International Campus
I Piven, HWL Ho, G Horvath
Facebook in the International Classroom
IP Piven
Global Perspectives on Social Media in Tertiary Learning and Teaching …, 2018
Desperately Seeking Customer Engagement
IP Piven, M Breazeale
Social media for learning and teaching
R Gandell, M Lee, I Piven, A Simpson
Exploring international students’ learning experiences with Facebook-based applications in the intensive mode of event planning and entrepreneurship course
I Piven, HWL Ho
Conceptual Model of Consumer Service Brand Consumption in a Social Media Community: A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of …
I Piven
Unitec Institute of Technology, 2012
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