| Undervalued or overvalued customers: Capturing total customer engagement value V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns Journal of Service Research 13 (3), 297-310, 2010 | 2215 | 2010 |
| The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns Journal of Retailing 91 (4), 569-585, 2015 | 167 | 2015 |
| Customer Win-Back: The Role of Attributions and Perceptions in Customers' Willingness to Return D Pick, JS Thomas, S Tillmanns, M Krafft Journal of the Academy of Marketing Science 44 (2), 218-240, 2016 | 91 | 2016 |
| How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition S Tillmanns, F Ter Hofstede, M Krafft, O Goetz Journal of Marketing 80 (2), 99-113, 2017 | 41 | 2017 |
| Understanding the Quality-Quantity Conundrum of Customer Referral Programs: Effects of Contribution Margin, Extraversion, and Opinion Leadership V Viswanathan, S Tillmanns, M Krafft, D Asselmann Journal of the Academy of Marketing Science 46 (6), 1108-1132, 2018 | 36 | 2018 |
| Logistic Regression and Discriminant Analysis S Tillmanns, M Krafft Handbook of Market Research, 329-367, 2022 | 32 | 2022 |
| Drivers of Private-Label Purchase Behavior Across Quality Tiers and Product Categories P Noormann, Tillmanns, Sebastian Journal of Business Economics 87 (3), 359-395, 2017 | 29 | 2017 |
| The Design of B2B Customer References: A Signaling Theory Perspective S Boyd, D. Eric, Sese, F. Javier & Tillmanns Journal of the Academy of Marketing Science 51 (3), 658-674, 2023 | 9 | 2023 |
| Kundenbindungsprogramme: State of the Art und Forschungsperspektiven S Tillmanns, J Wissmann Marketing ZfP 34 (3), 227-244, 2012 | 8 | 2012 |
| Ein empirischer Vergleich von Kundenbindungsdeterminanten im Business-to-Business-Bereich O Götz, S Tillmanns Marketing ZfP 33 (2), 111-132, 2011 | 1 | 2011 |
| Unveiling the Drivers and Barriers of Click & Collect Adoption: Insights from 120 Consumer Interviews S Tillmanns, F von Wangenheim ETH Zurich, 2024 | | 2024 |
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenVerified email at reutlingen-university.de
