| Consumer-based brand equity and brand performance JM Oliveira-Castro, GR Foxall, VK James, RHBF Pohl, MB Dias, ... The Service Industries Journal 28 (4), 445-461, 2008 | 215 | 2008 |
| The behavioral economics of consumer brand choice: Patterns of reinforcement and utility maximization GR Foxall, JM Oliveira-Castro, TC Schrezenmaier Behavioural Processes 66 (3), 235-260, 2004 | 214 | 2004 |
| Consumer behavior analysis and social marketing: The case of environmental conservation GR Foxall, JM Oliveira-Castro, VK James, MM Yani-de-Soriano, ... Behavior and social issues 15, 101-125, 2006 | 188 | 2006 |
| The behavioral economics of consumer brand choice: Establishing a methodology GR Foxall, TC Schrezenmaier Journal of Economic Psychology 24 (5), 675-695, 2003 | 140 | 2003 |
| Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity JM Oliveira-Castro, GR FOXALL, TC SCHREZENMAIER Journal of the Experimental Analysis of Behavior 85 (2), 147-166, 2006 | 124 | 2006 |
| Patterns of consumer response to retail price differentials JM Oliveira-Castro, GR Foxall, TC Schrezenmaier The service industries journal 25 (3), 309-335, 2005 | 111 | 2005 |
| The Behavioural Economics of Brand Choice. 1. ed. Hampshire, Reino Unido GR FOXALL, JM Oliveira-Castro, TC SCHREZENMAIER, V JAMES Palgrave Macmillan 1, 309, 2007 | 103* | 2007 |
| Effects of base price upon search behavior of consumers in a supermarket: An operant analysis JM Oliveira-Castro Journal of Economic Psychology 24 (5), 637-652, 2003 | 89 | 2003 |
| Market segmentation from a behavioral perspective VK Wells, SW Chang, JM Oliveira-Castro, J Pallister Consumer Behavior Analysis, 128-150, 2014 | 82 | 2014 |
| Consumer Behavioural Analysis and the Behavioural Perspective Model. GR FOXALL, JM OLIVEIRA-CASTRO NETO, V JAMES, ... Management Online Review 1, 1-8, 2007 | 80* | 2007 |
| Análise do comportamento do consumidor JM Oliveira-Castro, GR Foxall Análise do comportamento: Pesquisa, teoria e aplicação 1, 283-304, 2005 | 80 | 2005 |
| Choice, experience, and the generalized matching law JM Oliveira-Castro, JC TODOROV, ES HANNA, MCNB SA, MQ BARRETO Journal of the Experimental Analysis of Behavior 40, 99-111, 1983 | 80* | 1983 |
| A behavioral-economic analysis of the essential value of brands JM Oliveira-Castro, GR Foxall, J Yan, VK Wells Behavioural processes 87 (1), 106-114, 2011 | 67 | 2011 |
| What consumers maximize: Brand choice as a function of utilitarian and informational reinforcement JM Oliveira‐Castro, PR Cavalcanti, GR Foxall Managerial and Decision Economics 37 (4-5), 360-371, 2016 | 58 | 2016 |
| Individual differences in price responsiveness within and across food brands JM Oliveira-Castro, GR Foxall, VK James The Service Industries Journal 28 (6), 733-753, 2008 | 57 | 2008 |
| Brand-related and situational influences on demand elasticity GR Foxall, J Yan, JM Oliveira-Castro, VK Wells Journal of Business Research 66 (1), 73-81, 2013 | 56 | 2013 |
| Consumer brand choice: Money allocation as a function of brand reinforcing attributes JM Oliveira-Castro, GR Foxall, VK Wells Journal of Organizational Behavior Management 30 (2), 161-175, 2010 | 56 | 2010 |
| Efeltos do Nível de Benefício Informativo das Marcas sobre a Duraҁão do Comportamento de Procura. RHBF Pohl, JM Oliveira-Castro RAC-Eletrônica 2 (3), 2008 | 55 | 2008 |
| A função adverbial de" inteligência": Definições e usos em psicologia JM Oliveira-Castro, KM Oliveira-Castro Psicologia: teoria e pesquisa 17, 257-264, 2001 | 52 | 2001 |
| Substitutability and independence: Matching analyses of brands and products GR Foxall, VK Wells, SW Chang, JM Oliveira-Castro Journal of organizational behavior management 30 (2), 145-160, 2010 | 50 | 2010 |
