Mark Kilgour
Cited by
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The social media transformation process: curating content into strategy
M Kilgour, SL Sasser, R Larke
Corporate Communications: An International Journal, 2015
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising
M Kilgour, S Koslow
Journal of the Academy of Marketing Science 37 (3), 298-309, 2009
Build touchpoints and they will come: transitioning to omnichannel retailing
R Larke, M Kilgour, H O’Connor
International Journal of Physical Distribution & Logistics Management, 2018
Improving the creative process: Analysis of the effects of divergent thinking techniques and domain specific knowledge on creativity
AM Kilgour
Universiti Malaysia Sarawak 7 (2), 79-107, 2006
Creativity awards: Great expectations?
M Kilgour, S Sasser, S Koslow
Creativity Research Journal 25 (2), 163-171, 2013
Adult participation motives: Empirical evidence from a workplace exercise programme
J Davey, M Fitzpatrick, R Garland, M Kilgour
European Sport Management Quarterly 9 (2), 141-162, 2009
Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising?
SL Sasser, S Koslow, M Kilgour
Journal of Advertising Research 53 (3), 297-312, 2013
Future directions for advertising creativity research
D West, S Koslow, M Kilgour
Journal of Advertising 48 (1), 102-114, 2019
The creative process: The effects of domain specific knowledge and creative thinking techniques on creativity
AM Kilgour
The University of Waikato, 2007
Marketing in an interactive world: the evolving nature of communication processes using social media
S Sasser, M Kilgour, LD Hollebeek
Harnessing the Power of Social Media and Web Analytics, 29-52, 2014
Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in Australian and New Zealand agencies
H O'Connor, S Koslow, M Kilgour, SL Sasser
Journal of Advertising 45 (1), 147-155, 2016
Applications of social media for medical tourism marketing: an empirical analysis
S John, R Larke, M Kilgour
Anatolia 29 (4), 553-565, 2018
The key elements of success and failure in the NZ kiwifruit industry
M Kilgour, CM Saunders, F Scrimgeour, E Zellman
Lincoln University. Agribusiness and Economics Research Unit, 2008
Key elements of success and failure in the NZ dairy industry
D Conforte, E Garnevska, M Kilgour, S Locke, F Scrimgeour
Lincoln University. Agribusiness and Economics Research Unit., 2008
Tourist growth and the implications for retail marketing strategy: Insights from Japan
R Larke, M Kilgour, SP John
Journal of Travel & Tourism Marketing 33 (5), 658-670, 2016
Understanding creativity: The creative thinking process and how to improve it
M Kilgour
VDM Publishing, 2008
Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development
H O'Connor, M Kilgour, S Koslow, S Sasser
Journal of Advertising Research 58 (2), 202-217, 2018
Book Review: Marketing Management: An Asian Perspective
M Kilgour
Australasian Marketing Journal 14 (2), 52-52, 2006
Why do great creative ideas get rejected?: The effect of creative ideation processes on external judges' assessments
M Kilgour, S Koslow, H O'Connor
Journal of Advertising Research 60 (1), 12-27, 2020
Assessing the quality of self-reported measures and the reliability of empirical findings: Exploring creativity differences across worldwide agency creatives and managers
S Sasser, S Koslow, M Kilgour
Advances in Advertising Research (Vol. 2), 359-371, 2011
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