| The four Rs of place branding R Aitken, A Campelo Journal of Marketing Management 27 (9-10), 913-933, 2011 | 477 | 2011 |
| Branding in B2B markets: insights from the service-dominant logic of marketing D Ballantyne, R Aitken Journal of Business & Industrial Marketing 22 (6), 363-371, 2007 | 289 | 2007 |
| Visual rhetoric and ethics in marketing of destinations A Campelo, R Aitken, J Gnoth Journal of Travel Research 50 (1), 3-14, 2011 | 247 | 2011 |
| Sense of place: The importance for destination branding A Campelo, R Aitken, M Thyne, J Gnoth Journal of Travel Research 53 (2), 154-166, 2014 | 201 | 2014 |
| Advertising effectiveness from a consumer perspective R Aitken, B Gray, R Lawson International Journal of Advertising 27 (2), 279-297, 2008 | 106 | 2008 |
| Introduction to service-dominant logic: From propositions to practice D Ballantyne, J Williams, R Aitken Industrial Marketing Management 2 (40), 179-180, 2011 | 92 | 2011 |
| Introduction to the special issue on the service-dominant logic of marketing: Insights from The Otago Forum R Aitken, D Ballantyne, P Osborne, J Williams Marketing theory 6 (3), 275-280, 2006 | 88 | 2006 |
| The service-dominant logic of marketing and marketing ethics J Williams, R Aitken Journal of business ethics 102 (3), 439-454, 2011 | 86 | 2011 |
| Experience, emotion, and eudaimonia: A consideration of tourist experiences and well-being U Knobloch, K Robertson, R Aitken Journal of Travel Research 56 (5), 651-662, 2017 | 73 | 2017 |
| Brand relationship and personality theory: metaphor or consumer perceptual reality? M Avis, R Aitken, S Ferguson Marketing theory 12 (3), 311-331, 2012 | 62 | 2012 |
| Being fair and being seen to be fair: Corporate reputation and CSR partnerships N Mutch, R Aitken Australasian Marketing Journal (AMJ) 17 (2), 92-98, 2009 | 43 | 2009 |
| Conscientious consumers: a relationship between moral foundations, political orientation and sustainable consumption L Watkins, R Aitken, D Mather Journal of Cleaner Production 134, 137-146, 2016 | 42 | 2016 |
| An exploratory study of the influences that compromise the sun protection of young adults N Calder, R Aitken International Journal of Consumer Studies 32 (6), 579-587, 2008 | 30 | 2008 |
| Advertising's impact on pre‐schoolers’ brand knowledge and materialism L Watkins, R Aitken, K Robertson, M Thyne, J Williams International Journal of Consumer Studies 40 (5), 583-591, 2016 | 18 | 2016 |
| (Mis) Understanding the nature of tourist experiences U Knobloch, K Robertson, R Aitken Tourism Analysis 19 (5), 599-608, 2014 | 17 | 2014 |
| Intertwined: Brand personification, brand personality and brand relationships in historical perspective M Avis, R Aitken Journal of Historical Research in Marketing 7 (2), 208-231, 2015 | 16 | 2015 |
| Place branding: Representing sense of place A Campelo, R Aitken, J Gnoth, M Thyne Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2009 | 14 | 2009 |
| Putting brands in the picture: Children’s drawings of their favourite things D Marshall, R Aitken ACR Asia-Pacific Advances, 2006 | 14 | 2006 |
| An essential guide to audience development E Hazelwood, R Lawson, R Aitken Marketing Intelligence & Planning 27 (6), 789-804, 2009 | 13 | 2009 |
| From ‘me’to ‘we’: negotiating new family identity through meal consumption in Asian cultures PA Edirisingha, S Ferguson, R Aitken Qualitative Market Research: An International Journal 18 (4), 477-496, 2015 | 12 | 2015 |
John Richard WilliamsSenior Lecturer in Marketing, University of OtagoVerified email at otago.ac.nz
![Bronwyn P Wood [Aisha Wood Boulanouar]](https://scholar.googleusercontent.com/citations?view_op=small_photo&user=gM8m7fgAAAAJ&citpid=2)
