Carolyn Yoon
Carolyn Yoon
Wilbur K. Pierpont Professor of Management, Ross School of Business, Univ of Michigan
Verified email at
Cited by
Cited by
Metacognitive experiences and the intricacies of setting people straight: Implications for debiasing and public information campaigns
N Schwarz, LJ Sanna, I Skurnik, C Yoon
Advances in experimental social psychology 39, 127-161, 2007
How warnings about false claims become recommendations
I Skurnik, C Yoon, DC Park, N Schwarz
Journal of Consumer Research 31 (4), 713-724, 2005
Consumer Neuroscience: Applications, Challenges, and Possible Solutions
H Plassmann, V Venkatraman, S Huettel, C Yoon
Journal of Marketing Research 52 (4), 427-435, 2015
A functional magnetic resonance imaging study of neural dissociations between brand and person judgments
C Yoon, AH Gutchess, F Feinberg, TA Polk
Journal of consumer research 33 (1), 31-40, 2006
Consumer decision making and aging: Current knowledge and future directions
C Yoon, CA Cole, MP Lee
Journal of Consumer Psychology 19 (1), 2-16, 2009
Age differences in consumers' processing strategies: An investigation of moderating influences
C Yoon
Journal of Consumer Research 24 (3), 329-342, 1997
Aging, circadian arousal patterns, and cognition
C Yoon, CP May, L Hasher
Cognition, aging and self-reports, 113-136, 1998
Individual differences in executive processing predict susceptibility to interference in verbal working memory.
T Hedden, C Yoon
Neuropsychology 20 (5), 511, 2006
Products as pals: Engaging with anthropomorphic products mitigates the effects of social exclusion
JA Mourey, JG Olson, C Yoon
Journal of Consumer Research 44 (2), 414-431, 2017
Ageing and the self-reference effect in memory
AH Gutchess, EA Kensinger, C Yoon, DL Schacter
Memory 15 (8), 822-837, 2007
The Dopamine D4 Receptor Gene (DRD4) Moderates Cultural Difference in Independent Versus Interdependent Social Orientation
S Kitayama, A King, C Yoon, S Tompson, S Huff, I Liberzon
Psychological science 25 (6), 1169-1177, 2014
Advancing consumer neuroscience
A Smidts, M Hsu, AG Sanfey, MAS Boksem, RB Ebstein, SA Huettel, ...
Marketing Letters 25, 257-267, 2014
Decision neuroscience and consumer decision making
C Yoon, R Gonzalez, A Bechara, GS Berns, AA Dagher, L Dubé, ...
Marketing letters 23, 473-485, 2012
A sales force–specific theory-of-mind scale: Tests of its validity by classical methods and functional magnetic resonance imaging
RC Dietvorst, WJMI Verbeke, RP Bagozzi, C Yoon, M Smits, ...
Journal of Marketing Research 46 (5), 653-668, 2009
Age-related stereotypes: A comparison of American and Chinese cultures
A Boduroglu, C Yoon, T Luo, DC Park
Gerontology 52 (5), 324-333, 2006
Perceived covariation among the features of ingroup and outgroup members: The outgroup covariation effect.
PW Linville, GW Fischer, C Yoon
Journal of Personality and Social Psychology 70 (3), 421, 1996
Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products
SS Atakan, RP Bagozzi, C Yoon
International journal of research in marketing 31 (4), 395-408, 2014
Category norms as a function of culture and age: comparisons of item responses to 105 categories by american and chinese adults.
C Yoon, F Feinberg, P Hu, AH Gutchess, T Hedden, HYM Chen, Q Jing, ...
Psychology and aging 19 (3), 379, 2004
Aging and consumer decision making
SM Carpenter, C Yoon
Aging and decision making, 351-370, 2015
Cross-cultural differences in memory: The role of culture-based stereotypes about aging.
C Yoon, L Hasher, F Feinberg, TA Rahhal, G Winocur
Psychology and Aging 15 (4), 694, 2000
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