Kaj Storbacka
Kaj Storbacka
Professor, Markets and Strategy, University of Auckland Business School
Verified email at auckland.ac.nz - Homepage
Cited by
Cited by
Managing the co-creation of value
AF Payne, K Storbacka, P Frow
Journal of the Academy of Marketing Science 36 (1), 83-96, 2008
Managing customer relationships for profit: the dynamics of relationship quality
K Storbacka, T Strandvik, C Grönroos
International Journal of Service Industry Management 5 (5), 21-38, 1994
Customer Relationship Management: Creating Competitive Advantage through Win-win Relationship Strategies
K Storbacka, JR Lehtinen
McGraw-Hill Companies, 2001
Co-creating brands: Diagnosing and designing the relationship experience
A Payne, K Storbacka, P Frow, S Knox
Journal of Business Research 62 (3), 379-389, 2009
A solution business model: Capabilities and management practices for integrated solutions
K Storbacka
Industrial Marketing Management 40 (5), 699-711, 2011
Business model design: conceptualizing networked value co‐creation
S Nenonen, K Storbacka
International Journal of Quality and Service Sciences, 2010
Det kundnära företaget
R Blomqvist, J Dahl, T Haeger, K Storbacka
Stockholm: Liber Ekonomi, 1999
Managing co‐creation design: A strategic approach to innovation
P Frow, S Nenonen, A Payne, K Storbacka
British Journal of Management, 2015
Actor engagement as a microfoundation for value co-creation
K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen
Journal of Business Research 69 (8), 3008-3017, 2016
Segmentation based on customer profitability—retrospective analysis of retail bank customer bases
K Storbacka
Journal of Marketing Management 13 (5), 479-492, 1997
The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking
K Storbacka
Hanken School of Economics, 1994
Scripting markets: From value propositions to market propositions
K Storbacka, S Nenonen
Industrial Marketing Management 40 (2), 255-266, 2011
Create Value with Strategic Accounts
K Storbacka, P Sivula, K Kaario
Helsinki: Kauppakaari Oyj, 1999
The changing role of sales: Viewing sales as a strategic, cross‐functional process
S Geiger, P Guenzi, K Storbacka, L Ryals, IA Davies, S Nenonen
European Journal of marketing, 2009
Solution business models: Transformation along four continua
K Storbacka, C Windahl, S Nenonen, A Salonen
Industrial Marketing Management 42 (5), 705-716, 2013
Practices as markets: Value co-creation in e-invoicing
O Korkman, K Storbacka, B Harald
Australasian Marketing Journal (AMJ) 18 (4), 236-247, 2010
Designing business models for value co-creation
K Storbacka, P Frow, S Nenonen, A Payne
Review of Marketing Research 9, 51-78, 2012
Markets as configurations
K Storbacka, S Nenonen
European Journal of Marketing 45 (1-2), 1-2, 2011
Customer relationships and the heterogeneity of firm performance
K Storbacka, S Nenonen
Journal of Business & Industrial Marketing, 2009
Selling Value: Maximize Growth by Helping Customers Succeed
K Kaario, R Pennanen, K Storbacka
Helsinki: WSOY, 2003
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