Leveraging rebranding of ‘unattractive’nation brands to stimulate post-disaster tourism OC Amujo, O Otubanjo Tourist Studies 12 (1), 87-105, 2012 | 137 | 2012 |
Understanding the meaning of corporate identity: a conceptual and semiological approach BO Otubanjo, TC Melewar Corporate communications: an international journal 12 (4), 414-432, 2007 | 128 | 2007 |
Understanding corporate re-branding: an evolution theory perspective A Tevi, O Otubanjo Available at SSRN 2197664, 2012 | 58 | 2012 |
Employer branding: Moulding desired perceptions in current and potential employees T Oladipo, J Iyamabo, O Otubanjo J. Mgmt. & Sustainability 3, 55, 2013 | 57 | 2013 |
Theorising the interconnectivity between corporate social responsibility (CSR) and corporate identity O Otubanjo J. Mgmt. & Sustainability 3, 74, 2013 | 39 | 2013 |
A three-component definition of strategic marketing J Iyamabo, O Otubanjo International Journal of Marketing Studies 5 (1), 16-33, 2012 | 38 | 2012 |
Conceptualising the notion of corporate brand covenant O Otubanjo, T Abimbola, O Amujo Journal of Product & Brand Management 19 (6), 410-422, 2010 | 36 | 2010 |
The informal corporate identity communication process O Otubanjo, OC Amujo, N Cornelius Corporate Reputation Review 13, 157-171, 2010 | 34 | 2010 |
Corporate and organizational identity: Two sides of the same coin GR Dowling, T Otubanjo AMS review 1, 171-182, 2011 | 31 | 2011 |
Impact of corporate social irresponsibility on the corporate image and reputation of multinational oil corporations in Nigeria OC Amujo, BA Laninhun, O Otubanjo, VO Ajala Corporate social irresponsibility: A challenging concept 4, 263-293, 2012 | 28 | 2012 |
Corporate identity: Identifying dominant elements in CI models J Iyamabo, S Owolawi, O Otubanjo, MT Balogun Journal of Management Research 5 (3), 28-43, 2013 | 26 | 2013 |
150 years of modern public relations practices in Nigeria O Otubanjo, O Amujo, TC Melewar Global Media Journal: Pakistan Edition 6 (1), 1-26, 2013 | 23 | 2013 |
A holistic corporate identity communications process O Otubanjo, OC Amujo The Marketing Review 12 (4), 402-416, 2012 | 20 | 2012 |
Building a powerful entrepreneurial brand: the role of critical success factors and its impact on Competitive Advantage O Otubanjo Social Science Research Network, 2011 | 20 | 2011 |
A functional perspective to the meaning of corporate reputation CC Chen, O Otubanjo The Marketing Review 13 (4), 329-345, 2013 | 19 | 2013 |
Investigating service responsiveness in customer perception of the corporate logo A Coker, J Iyamabo, O Otubanjo International Journal of Business and Management 8 (11), 2013 | 18 | 2013 |
Practitioner conceptualisations of Corporate Identity 1950-2010: Review and analysis O Otubanjo The marketing review 11 (3), 263-279, 2011 | 18 | 2011 |
Industry construction of the meaning of corporate identity in nigeria's banking services sector: An interpretive analysis of corporate advertisements, 1970-2005 BO Otubanjo Brunel University Brunel Business School PhD Theses, 2008 | 18 | 2008 |
The Corporate Heritage Brand Development Process: A New Institutional Theory Approach. O Otubanjo, OE Adegbile IUP Journal of Brand Management 16 (1), 2019 | 13 | 2019 |
Embedding theory in corporate identity through the social construction lens O Otubanjo International Journal of Business and Management 7 (22), 62, 2012 | 12 | 2012 |