Aikaterini Manthiou, Full Professor
Aikaterini Manthiou, Full Professor
NEOMA Business School, Director of the Marketing Specialization for Apprentices, PGE
Verified email at - Homepage
Cited by
Cited by
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
R Godey, B., Manthiou A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R ...
Journal of Business Research, 2016
The experience economy approach to festival marketing: Vivid memory and attendee loyalty
L Manthiou A., Lee S., Tang L., & Chiang
Journal of Services Marketing, 2014
The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence
X Manthiou, A., Kang, J., Hyun, SS, & Fu
International Journal of Hospitality Management, 2018
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
L Kang J., Manthiou A., Surmajan, N. & Tang
Journal of Hospitality Marketing & Management, 2017
Investigating the Effects of Memorable Experiences: An Extended Model of Script Theory.
L Manthiou A., Kang J., Tang, R. & Chiang
Journal of Travel and Tourism Marketing, 2016
Identifying and responding to customer needs on Facebook fan pages.
L Manthiou, A., Chiang, L., & Tang
International Journal of Technology and Human Interaction 9 (3), 2013
Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research
A Manthiou, E Hickman, P Klaus
Journal of Retailing and Consumer Services 57, 102218, 2020
Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona
MA Klaus P.
Journal of Service Management, 2020
The incorporation of consumer experience into the branding process: an investigation of name‐brand hotels
A Manthiou, J Kang, N Sumarjan, L Tang
International Journal of Tourism Research 18 (2), 105-115, 2016
Consumer responses to planned obsolescence
O Kuppelwieser, V., Klaus, P., Manthiou, A., & Boujena
Journal of Retailing and Consumer Services, 2019
Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian–Russell model.
LCL Manthiou A., Ayadi, K., Lee, S., Tang
Journal of Travel and Tourism Marketing, 2017
An integration of cognitive appraisal theory and script theory in the luxury cruise sector: The bridging role of recollection and storytelling
HSS Manthiou A., Kang, J.
Journal of Travel and Tourism Marketing, 2017
A visitor-based brand equity perspective: The case of a public festival.
T Manthiou A., Kang J., Schrier
Tourism Review, 2014
The role of customer experience in the perceived value–word-of-mouth relationship
VG Kuppelwieser, P Klaus, A Manthiou, LD Hollebeek
Journal of Services Marketing 36 (3), 364-378, 2022
Investigating festivals and events as social gatherings: the application of social identity theory
L Chiang, Xu, K A., A J., Tang, L., & Manthiou
Journal of Travel and Tourism Marketing, 2017
Does consumers' feeling affect their quality of life? Roles of consumption emotion and its consequences
S Lee, A Manthiou, M Jeong, L Tang, L Chiang
International Journal of Tourism Research 17 (4), 409-416, 2015
Places as authentic consumption contexts
A Spielmann, N., Babin B., and Manthiou
Psychology & Marketing, 2018
An assessment of value dimensions in hiking tourism: Pathways toward quality of life.
L Lee, S., Manthiou, A., Tang, L., & Chiang
International Journal of Tourism Research, 2018
Reason and reaction: The dual route of the decision-making process on Facebook fan pages for hospitality brands
R Manthiou, A., Tang L. & Bosselman
Electronic Markets, 2014
Man vs machine: examining the three themes of service robotics in tourism and hospitality
A Manthiou, P Klaus, VG Kuppelwieser, W Reeves
Electronic Markets 31, 511-527, 2021
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