Roger Marshall
Roger Marshall
Professor of Marketing (retired), Auckland University of Technology
Verified email at
Cited by
Cited by
Impulse buying and variety seeking: A trait-correlates perspective
P Sharma, B Sivakumaran, R Marshall
Journal of Business research 63 (3), 276-283, 2010
Exploring customer loyalty following service recovery: The mediating effects of trust and emotions
T DeWitt, DT Nguyen, R Marshall
Journal of service research 10 (3), 269-281, 2008
Measuring brand power: validating a model for optimizing brand equity
W Bong Na, R Marshall, K Lane Keller
Journal of product & brand management 8 (3), 170-184, 1999
General theory of cultures' consequences on international tourism behavior
AG Woodside, SY Hsu, R Marshall
Journal of Business Research 64 (8), 785-799, 2011
Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
E Abdul-Ghani, KF Hyde, R Marshall
Journal of business research 64 (10), 1060-1066, 2011
Critical tests of multiple theories of cultures’ consequences: Comparing the usefulness of models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and …
SY Hsu, AG Woodside, R Marshall
Journal of Travel Research 52 (6), 679-704, 2013
Show you care: initiating co-creation in service recovery
Y Xu, R Marshall, B Edvardsson, B Tronvoll
Journal of service management 25 (3), 369-387, 2014
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
D Franklin, R Marshall
Industrial Marketing Management 77, 170-181, 2019
Relationship glue: customers and marketers co-creating a purchase experience
E Rajah, R Marshall, I Nam
Advances in Consumer Research 35, 2008
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
P Sharma, B Sivakumaran, R Marshall
Journal of Marketing Management 26 (5-6), 473-494, 2010
Variances in levels of individualism across two cultures and three social classes
R Marshall
Journal of Cross-Cultural Psychology 28 (4), 490-495, 1997
Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
P Sharma, R Marshall, P Alan Reday, W Na
Journal of Marketing Management 26 (1-2), 163-180, 2010
Exploring impulse buying in services: toward an integrative framework
P Sharma, B Sivakumaran, R Marshall
Journal of the Academy of Marketing Science 42, 154-170, 2014
The interaction of message framing and felt involvement in the context of cell phone commercials
B Martin, R Marshall
European Journal of marketing 33 (1/2), 206-218, 1999
Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries
C Kim, J Kim, R Marshall, H Afzali
Journal of Business Research 91, 40-47, 2018
Brand power revisited: measuring brand equity in cyber‐space
WB Na, R Marshall
Journal of product & brand management 14 (1), 49-56, 2005
Endorsement theory: How consumers relate to celebrity models
R Marshall, W Na, G State, S Dueskar
Journal of Advertising Research 48 (4), 564-572, 2008
Price threshold and discount saturation point in Singapore
R Marshall, S Bee Leng
Journal of Product & Brand Management 11 (3), 147-159, 2002
COVID-19 and extremeness aversion: the role of safety seeking in travel decision making
J Kim, J Park, J Lee, S Kim, H Gonzalez-Jimenez, J Lee, YK Choi, JC Lee, ...
Journal of Travel Research 61 (4), 837-854, 2022
Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
P Sharma, B Sivakumaran, R Marshall
European Journal of Marketing 48 (5/6), 1159-1179, 2014
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