Marco Yzer
Marco Yzer
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Using theory to design effective health behavior interventions
M Fishbein, MC Yzer
Communication theory 13 (2), 164-183, 2003
The roles of interpersonal communication in mass media campaigns
BG Southwell, MC Yzer
Annals of the International Communication Association 31 (1), 420-462, 2007
The integrative model of behavioral prediction as a tool for designing health messages
M Yzer
Health communication message design: Theory and practice 2012, 21-40, 2012
Can we explain why some people do and some people do not act on their intentions?
M Fishbein, M Hennessy, M Yzer, J Douglas
Psychology, health & medicine 8 (1), 3-18, 2003
When (and why) interpersonal talk matters for campaigns
BG Southwell, MC Yzer
Communication Theory 19 (1), 1-8, 2009
Perceived behavioral control in reasoned action theory: A dual-aspect interpretation
M Yzer
The annals of the American academy of political and social science 640 (1 …, 2012
Interpersonal communication as an indirect pathway for the effect of antismoking media content on smoking cessation
B Van den Putte, M Yzer, BG Southwell, GJ de Bruijn, MC Willemsen
Journal of health communication 16 (5), 470-485, 2011
Social influences on smoking cessation: a comparison of the effect of six social influence variables
B Van Den Putte, MC Yzer, S Brunsting
Preventive medicine 41 (1), 186-193, 2005
Public perceptions of conflicting information surrounding COVID-19: Results from a nationally representative survey of US adults
RH Nagler, RI Vogel, SE Gollust, AJ Rothman, EF Fowler, MC Yzer
PloS one 15 (10), e0240776, 2020
Reasoned action theory
MC Yzer
The SAGE handbook of persuasion: Developments in theory and practice 2, 120-136, 2013
The effects of smoking self-identity and quitting self-identity on attempts to quit smoking.
B van den Putte, M Yzer, MC Willemsen, GJ de Bruijn
Health Psychology 28 (5), 535, 2009
New communication technologies, old questions
MC Yzer, BG Southwell
American Behavioral Scientist 52 (1), 8-20, 2008
The role of theory in developing effective antidrug public service announcements
M Fishbein, J Cappella, R Hornik, S Sayeed, M Yzer, RK Ahern
Mass media and drug prevention, 89-117, 2001
Predictors of AIDS-preventive behavioral intentions among adult heterosexuals at risk for HIV-infection: extending current models and measures.
BP Buunk, AB Bakker, FW Siero, RJ Van den Eijnden, MC Yzer
AIDS Education and Prevention: Official Publication of the International …, 1998
Theory of reasoned action and theory of planned behavior
M Yzer
The international encyclopedia of media effects, 1-7, 2017
Construal level theory and theory of planned behavior: Time frame effects on salient belief generation
Y Lutchyn, M Yzer
Journal of health communication 16 (6), 595-606, 2011
Perceived message effectiveness measures in tobacco education campaigns: a systematic review
SM Noar, T Bell, D Kelley, J Barker, M Yzer
Communication methods and measures 12 (4), 295-313, 2018
The effectiveness of gateway communications in anti-marijuana campaigns
MC Yzer, JN Cappella, M Fishbein, R Hornik, RK Ahern
Journal of health communication 8 (2), 129-143, 2003
Does perceived message effectiveness predict the actual effectiveness of tobacco education messages? A systematic review and meta-analysis
SM Noar, J Barker, T Bell, M Yzer
Health communication 35 (2), 148-157, 2020
Bringing up condom use and using condoms with new sexual partners: Intentional or habitual?
MC Yzer, FW Siero, BP Buunk
Psychology and Health 16 (4), 409-421, 2001
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