| Influence of corporate social responsibility and brand attitude on purchase intention HADM Arachchi, GD Samarasinghe Spanish Journal of Marketing - ESIC, 2023 | 24 | 2023 |
| Impact of perceived corporate citizenship on purchase intention: across the fear of COVID-19 during the COVID-19 pandemic HADM Arachchi, PS Weerasiri, T Mendis South Asian Journal of Marketing, 2022 | 17 | 2022 |
| Does perceived corporate citizenship affect on purchasing intention during the COVID-19 pandemic? Across the mediation impact of brand trust and consumer–brand relationship HADM Arachchi IIM Ranchi journal of management studies 1 (2), 124-144, 2022 | 16 | 2022 |
| Corporate Social Responsibility towards purchase intention across regional identity: A comparison between South Asia and Southeast Asia during COVID-19 H Arachchi, GD Samarasinghe Global Business Review 23 (6), 1424-1461, 2022 | 14 | 2022 |
| The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y H Arachchi, T Mendis Sri Lanka Journal of Marketing | https://sljmuok.sljol.info/articles/10 …, 2021 | 7 | 2021 |
| Intention to adopt intelligent clothing in the fashion retail industry: Extending the Hisam Model With Technology Readiness HADM Arachchi, GD Samarasinghe International Journal of Human–Computer Interaction, 1-15, 2023 | 4 | 2023 |
| Impact of artificial autonomy avatar on consumer acceptance of fashion retail services HADM Arachchi, GD Samarasinghe 2023 International Research Conference on Smart Computing and Systems …, 2023 | 4 | 2023 |
| Consumers’ acceptance of the retail service robots: A humanoid perspective HADM Arachchi, GD Samarasinghe 2023 International Research Conference on Smart Computing and Systems …, 2023 | 4 | 2023 |
| ETERMINANTS OF CAPITAL STRUCTURE: EVIDENCE FROM THE HOTELSECTOR IN SRI LANKA HADM Arachchi INTERNATIONAL JOURNAL OF BUSINESS EDUCATION ANDMANAGEMENT STUDIES (IJBEMS) 1 (1), 2020 | 3 | 2020 |
| Impulse Purchase Intention in an AI-mediated Retail Environment: Extending the TAM with Attitudes Towards Technology and Innovativeness H Arachchi, GD Samarasinghe Global Business Review, 2023 | 1 | 2023 |
| Impact of embedded AI mobile smart speech recognition on consumer attitudes towards AI and purchase intention across Generations X and Y HADM Arachchi, GD Samarasinghe European Journal of Management Studies, 2023 | 1 | 2023 |
| The Impact of Perceived Corporate Social Responsibility (PCSR) on Purchase Intention across Multi Generations (Generation X AND Y) HADM Arachchi ASIAN JOURNAL OF MANAGEMENT STUDIES 2 (2), 1 - 31, 2022 | 1 | 2022 |
| Impact of Personal Intelligent Agent's Anthropomorphism on Gen-Z Consumers' Intention in the Retail Sector HADM Arachchi, GD Samarasinghe 2023 7th SLAAI International Conference on Artificial Intelligence (SLAAI …, 2023 | | 2023 |
| Consumers’ Intention to Use of the Retail Service Robots: A Humanoid Perspective HADM Arachchi, GD Samarasinghe 2023 Moratuwa Engineering Research Conference (MERCon), 485-490, 2023 | | 2023 |
| The Relationship Between Corporate Citizenship and Purchase Intention: Fear of COVID-19 Across the South Asian Region HADM Arachchi, T Mendis Sri Lanka Journal of Marketing 9 (02), 84-124, 2023 | | 2023 |
G.D. Samarasinghe,Professor in Marketing & Entrepreneurship, Faculty of Business, University of MoratuwaVerified email at uom.lk
