| The social media transformation process: curating content into strategy M Kilgour, SL Sasser, R Larke Corporate Communications: An International Journal 20 (3), 326-343, 2015 | 258 | 2015 |
| Build touchpoints and they will come: transitioning to omnichannel retailing R Larke, M Kilgour, H O’Connor International Journal of Physical Distribution & Logistics Management 48 (4 …, 2018 | 179 | 2018 |
| Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising M Kilgour, S Koslow Journal of the Academy of Marketing Science 37, 298-309, 2009 | 177 | 2009 |
| Improving the creative process: Analysis of the effects of divergent thinking techniques and domain specific knowledge on creativity AM Kilgour Universiti Malaysia Sarawak 7 (2), 79-107, 2006 | 96 | 2006 |
| Future directions for advertising creativity research D West, S Koslow, M Kilgour Journal of Advertising 48 (1), 102-114, 2019 | 86 | 2019 |
| Creativity awards: Great expectations? M Kilgour, S Sasser, S Koslow Creativity Research Journal 25 (2), 163-171, 2013 | 70 | 2013 |
| Adult participation motives: empirical evidence from a workplace exercise programme J Davey, M Fitzpatrick, R Garland, M Kilgour European Sport Management Quarterly 9 (2), 141-162, 2009 | 60 | 2009 |
| Matching creative agencies with results-driven marketers: Do clients really need highly creative advertising? SL Sasser, S Koslow, M Kilgour Journal of Advertising Research 53 (3), 297-312, 2013 | 56 | 2013 |
| Applications of social media for medical tourism marketing: an empirical analysis S John, R Larke, M Kilgour Anatolia 29 (4), 553-565, 2018 | 54 | 2018 |
| Do marketing clients really get the advertising they deserve? The trade-off between strategy and originality in Australian and New Zealand agencies H O'Connor, S Koslow, M Kilgour, SL Sasser Journal of Advertising 45 (1), 147-155, 2016 | 34 | 2016 |
| The creative process: The effects of domain specific knowledge and creative thinking techniques on creativity AM Kilgour The University of Waikato, 2007 | 33 | 2007 |
| Marketing in an interactive world: the evolving nature of communication processes using social media S Sasser, M Kilgour, LD Hollebeek Harnessing the power of social media and web analytics, 29-52, 2014 | 31 | 2014 |
| The key elements of success and failure in the NZ kiwifruit industry M Kilgour, C Saunders, F Scrimgeour, E Zellman Lincoln University. Agribusiness and Economics Research Unit, 2008 | 23 | 2008 |
| Key elements of success and failure in the NZ dairy industry C Daniel, G Elena, L Stuart, S Frank, K Mark Lincoln University. Agribusiness and Economics Research Unit, 2008 | 19 | 2008 |
| Drivers of creativity within advertising agencies: How structural configuration can affect and improve creative development H O'Connor, M Kilgour, S Koslow, S Sasser Journal of Advertising Research 58 (2), 202-217, 2018 | 18 | 2018 |
| Why do great creative ideas get rejected?: The effect of creative ideation processes on external judges' assessments M Kilgour, S Koslow, H O'Connor Journal of Advertising Research 60 (1), 12-27, 2020 | 16 | 2020 |
| Tourist growth and the implications for retail marketing strategy: Insights from Japan R Larke, M Kilgour, SP John Journal of Travel & Tourism Marketing 33 (5), 658-670, 2016 | 11 | 2016 |
| Understanding creativity: The creative thinking process and how to improve it M Kilgour VDM Publishing, 2008 | 9 | 2008 |
| Marketing Management: An Asian Perspective M Kilgour Australasian Marketing Journal 14 (2), 52, 2006 | 6 | 2006 |
| Assessing the quality of self-reported measures and the reliability of empirical findings: Exploring creativity differences across worldwide agency creatives and managers S Sasser, S Koslow, M Kilgour Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011 | 5 | 2011 |
