Follow
Pedro Mir-Bernal
Pedro Mir-Bernal
ORCID 0000-0003-1832-7602 - Professor of Marketing, University of Navarra (Spain)
Verified email at unav.es - Homepage
Title
Cited by
Cited by
Year
The complexity turn: Cultural, management, and marketing applications
AG Woodside
Springer, 2017
1242017
New marketing in fashion e-commerce
S Guercini, PM Bernal, C Prentice
Journal of global fashion marketing 9 (1), 1-8, 2018
1182018
The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the …
AG Woodside, PM Bernal, A Coduras
Industrial Marketing Management 53, 136-159, 2016
1062016
Case study research: Core skill sets in using 15 genres
AG Woodside
Emerald Group Publishing Limited, 2016
702016
Usos del WhatsApp en el estudiante universitario español. Pros y contras
JF Fondevila-Gascón, M Polo López, J Marqués Pascual, P Mir Bernal
Revista latina de comunicación social, núm. 74, 2019, 2019
652019
El impacto de la mensajería instantánea en los estudiantes en forma de estrés y ansiedad para el aprendizaje: análisis empírico
JF Fondevila-Gascón, M Carreras Alcalde, P Mir Bernal, ...
Didáctica, innovación y multimedia, 1-15, 2014
632014
Social media influence on consumer behavior: The case of mobile telephony manufacturers
JF Fondevila-Gascón, M Polo-López, J Rom-Rodríguez, P Mir-Bernal
Sustainability 12 (4), 1506, 2020
432020
Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
AG Woodside, P Mir-Bernal
Journal of Global Scholars of Marketing Science 29 (3), 343-357, 2019
402019
How to communicate sustainability: From the corporate Web to E-commerce. The case of the fashion industry
P SanMiguel, S Pérez-Bou, T Sádaba, P Mir-Bernal
Sustainability 13 (20), 11363, 2021
382021
The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers
P Mir-Bernal, S Guercini, T Sádaba
Journal of Global Fashion Marketing 9 (1), 59-72, 2018
372018
Brand. com: reputación de marcas y social media
P Mir
Eunsa, 2016
352016
La introducción de “Facebook” en el aula universitaria en España: la percepción del estudiante
JF Fondevila Gascón, P Mir Bernal, JL Crespo, E Santana López, ...
Universidad de Extremadura, 2015
292015
HbbTV history and its educational possibilities: Teaching options in times of the Internet
JF Fondevila-Gascón, P Mir-Bernal, M Carreras-Alcalde, S Seebach
Education applications & developments, 103-112, 2015
252015
Advances in Digital Marketing and eCommerce
FJ Martínez-López, S D'Alessandro
Springer, 2020
202020
The ultimate theory of the marketing mix: a proposal for marketers and managers
Pedro Mir Bernal, Teresa Sadaba Garraza
International Journal of Entrepreneurship 26 (4), 1-22, 2022
182022
New digital metrics in marketing: A comparative study on social media use
JF Fondevila Gascón, P Mir Bernal, E Santana López, J Rom Rodríguez
Media and Metamedia Management, 343-350, 2017
152017
Sentiment analysis as a qualitative methodology to analyze social media: study case of tourism
J Gascón, P Bernal, E Román, M González, G Giménez, Ó Aragón, L Roé, ...
CIAIQ2016 5, 2016
152016
Huella cinemática en las redes sociales: un análisis comparativo
JF Fondevila-Gascón, P Mir-Bernal, A Barrientos-Báez, ...
Fotocinema, 2021
14*2021
Key challenges and opportunities in web entrepreneurship
A Capatina, E Rancati
IGI Global, 2017
142017
Surfing the waves of new marketing in luxury fashion: The case of online multi-brand retailers
S Guercini, M Milanesi, P Mir-Bernal, A Runfola
Advances in Digital Marketing and eCommerce: First International Conference …, 2020
122020
The system can't perform the operation now. Try again later.
Articles 1–20