Lars Groeger
Lars Groeger
Senior Lecturer in Management, Macquarie Graduate School of Management, Sydney, Australia
Verified email at mgsm.edu.au - Homepage
TitleCited byYear
Word-of-mouth marketing influence on offline and online communications: Evidence from case study research
L Groeger, F Buttle
Journal of Marketing Communications 20 (1-2), 21-41, 2014
652014
Word-of-Mouth Marketing Influence on Offline and Online Communications: Evidence From Case Study Research
L Groeger, F Buttle
Word of Mouth and Social Media, 30-56, 2014
652014
Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model
L Groeger, L Moroko, LD Hollebeek
Journal of Strategic Marketing 24 (3-4), 190-209, 2016
482016
Capturing Value from Non-Paying Consumers’ Engagement Behaviours: Field Evidence and Development of a Theoretical Model
L Groeger, L Moroko, L Hollebeek
Journal of Strategic Marketing 24 (1/2), 2016
482016
Word-of-mouth marketing: towards an improved understanding of multi-generational campaign reach
L Groeger, F Buttle
European Journal of Marketing 48 (7/8), 1186 - 1208, 2014
432014
The Design Thinking Mindset: An Assessment of What We Know and What We See in Practice
J Schweitzer, L Groeger, L Sobel
Journal of Design, Business & Society 2 (1), 71-94, 2016
152016
The design thinking mindset: An assessment of what we know and what we see in practice
J Schweitzer, L Groeger, L Sobel
Journal of Design, Business & Society 2 (1), 71-94, 2016
152016
Soziale Epidemien – das Phänomen exponentieller Produktverbreitung. Bezugsrahmen und resultierende Handlungsempfehlungen
L Groeger
Fördergesellschaft Produktmarketing e.V., Koeln, 2008
15*2008
The future of design thinking in Australia: barriers and opportunities
L Sobel, L Groeger
Design Management Review 24 (2), 26-31, 2013
132013
Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing
F Buttle, L Groeger
Journal of Marketing Management 33 (13-14), 1035-1059, 2017
122017
Virale Informationsverarbeitung—Mit System den Faktor Zufall minimieren
U Koppelmann, L Groeger
Marketing Review St. Gallen 26 (1), 6-10, 2009
112009
Design thinking: exploring opportunities for the design industry and business in Australia
L Sobel, L Groeger
Macquarie Graduate School of Management (MGSM) Research Paper Series, 952-2012, 2012
72012
Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth
L Groeger, F Buttle
Journal of Advertising Research 56 (4), 368-384, 2016
62016
Transformational Leadership, Design Thinking and the Innovative Organization
L Groeger, J Schweitzer
European Group for Organizational Studies Conference, At Rotterdam, Netherlands, 2014
42014
Customer lifetime value
L Groeger, F Buttle
Wiley Encyclopedia of Management, 1-3, 2015
32015
Markendifferenzierung durch Mitarbeiterverhalten
D Wentzel, L Groeger
Markendifferenzierung, 77-93, 2011
32011
Design thinking in Australia: a pathway to the future of innovation?
L Sobel, L Groeger
ANZMAC, 2013
22013
Markendifferenzierung ohne klassische Werbung? Zur Stimulation sozialer Interaktion zwischen Kunden
L Groeger
Markendifferenzierung, 197-217, 2011
22011
Gerüchte-Management
L Groeger, C Willers
GDI Impuls H 2 (2009), 78-83, 2009
22009
Wie Gerüchte wirken – und wie man ihnen entgegenwirkt, bevor sie zum Lauffeuer werden
L Groeger, C Willers
GDI Impuls 19 (2), 78-83, 2009
2*2009
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