| Characteristics of successful employer brands L Moroko, MD Uncles Journal of brand management 16, 160-175, 2008 | 916 | 2008 |
| Employer branding and market segmentation L Moroko, MD Uncles Journal of Brand Management 17, 181-196, 2009 | 250 | 2009 |
| Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model L Groeger, L Moroko, LD Hollebeek Journal of Strategic Marketing 24 (3-4), 190-209, 2016 | 169 | 2016 |
| Employer branding-the case for a multidisciplinary process related empirical investigation L Moroko, M Uncles ANZMAC 2005 Conference: Branding, 52-57, 2005 | 70 | 2005 |
| Employer branding L Moroko, M Uncles Wall Street Journal 23, R7-R8, 2009 | 13 | 2009 |
| Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice S Duffy, K Bruce, L Moroko Australasian marketing journal 28 (4), 181-188, 2020 | 12 | 2020 |
| Employer brands L Moroko, MD Uncles Perspectives on brand management, 151-170, 2011 | 5 | 2011 |
| Strategic employer branding: Current domain, future directions L Moroko, MD Uncles The Routledge companion to contemporary brand management, 309-323, 2016 | 3 | 2016 |
| Strategic employer branding L Moroko, MD Uncles F. Dall'Olmo, R. Jaywant, S., C. Blankson, The Routledge Companion to …, 2016 | 3 | 2016 |
| Where is the marketing in internal marketing? Revisiting the concept from the Service-Dominant Logic perspective S Sievers, C Valor, L Groeger, L Moroko Innovation and Growth Strategies in Marketing, Sydney, Australia, November, 2015 | 3 | 2015 |
| It’s all about the experience–drivers of success in employer branding L Moroko, MD Uncles Australian and New Zealand Marketing Academy Conference (2013), 1-7, 2013 | 1 | 2013 |
| New perspectives on employer branding: an empirical investigation of scope, nature and success drivers L Moroko UNSW Sydney, 2009 | 1 | 2009 |
| Australasian Marketing Journal S Duffy, K Bruce, L Moroko, L Groeger | | 2020 |
| Herding cats to co-create cross-university courses in record time M Bliemel, J Schweitzer, G Roy, A Keitel, L Nicolas, M Miles, L Moroko, ... UIIN University-Industry Interaction Conference 2019, 2019 | | 2019 |
| Herding cats to co-create cross-university courses in record time S Griffith, M Bliemel, J Schweitzer, AM Keitel, R Green, L Nicolas, M Miles, ... University-Industry Interaction Conference Sydney 2019, 2019 | | 2019 |
| Trashing the brand: ANZ and CBA could pay a high price for choosing profit over people L Moroko, S Duffy The Conversation, 2016 | | 2016 |
| How do brands capture value through engaging non-paying consumers? L Moroko, LD Hollebeek, L Groeger ANZMAC 2014: Annual Conference proceedings: Agents of change, 161-181, 2014 | | 2014 |
| Formation of expectations for online MBA units and its impact on satisfaction L Groeger, L Moroko European Marketing Academy Conference (43rd: 2014), 107-107, 2014 | | 2014 |
| The Case of Go Footwear and the Gogo Shoe L Moroko, L Groeger | | 2010 |
| Mechanisms that shape and perpetuate the employer branding process L Moroko, MD Uncles ANZMAC 2009: Sustainable Management and Marketing Conference, 1-7, 2009 | | 2009 |
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au
