| Twenty years of research in brand globalness/localness: A systematic literature review and future research agenda M Kashif, M Udunuwara Journal of International Consumer Marketing 33 (2), 178-193, 2021 | 21 | 2021 |
| The dichotomy of customer relationship management and variety-seeking behaviour in the hotel sector M Udunuwara, D Sanders, H Wilkins Journal of Vacation Marketing 25 (4), 444-461, 2019 | 12 | 2019 |
| Is South Asia ready for the next universe–metaverse? Arguments and suggestions for further research S Rana, M Udunuwara, NJ Dewasiri, M Kashif, MSH Rathnasiri South Asian Journal of Marketing 3 (2), 77-81, 2022 | 9 | 2022 |
| Intangible cultural heritage as a peak touristic experience in Sri Lanka T Alahakoon, M Udunuwara Journal of Heritage Tourism 17 (3), 312-326, 2022 | 8 | 2022 |
| Customer relationship management (CRM) practices in the hotel sector from the perspective of leisure travelers M Udunuwara, D Sanders, H Wilkins Colombo Bus J Int J Theory Pract 7 (2), 35-49, 2017 | 5 | 2017 |
| Demystifying research culture in universities M Kashif, NJ Dewasiri, S Rana, M Udunuwara South Asian Journal of Marketing 3 (1), 1-6, 2022 | 4 | 2022 |
| Effectiveness of loyalty cards to build the store loyalty D Pieris, M Udunuwara | 4 | 2012 |
| Visitor Experiences Generated through Intangible Cultural Heritage: With Special Reference to Sri Lanka as a Tourist Destination TH Alahakoon, M Udunuwara Sri Lanka Journal of Management 23 (1, January-June), 1-40, 2018 | 3 | 2018 |
| Customer relationship management (CRM) of hotels in the context of variety-seeking behaviour (VSB) M Udunuwara Edith Cowan University, 2015 | 3 | 2015 |
| Effectiveness of traditional versus modern appeals in advertising M Udunuwara, U Liyanage Sri Lankan Journal of Management, 10 11, 1-20, 2005 | 3 | 2005 |
| The Impact Of Social Customer Relationship Management (Scrm) Usage On Customer Loyalty: A Case Of Hotels In Sri Lanka BS Hettiarachchy, M Udunuwara International Journal of Economics, Business and management research 5 (3 …, 2021 | 2 | 2021 |
| Redefining brand globalness: an interpretive inquiry M Kashif, M Udunuwara Journal of Marketing Theory and Practice, 1-16, 2023 | 1 | 2023 |
| Guest editorial: Socially responsible marketing: a transformative agenda M Kashif, M Udunuwara Asia-Pacific Journal of Business Administration 14 (2), 161-165, 2022 | 1 | 2022 |
| South Asian Journal of Tourism and Hospitality M Udunuwara, H Wilkins | 1 | 2021 |
| Effect of Social Media Marketing on Purchase Intentions of Women’s Clothing and Accessories R Perera, M Udunuwara THE American Journal of Humanities and Social Sciences Research 4 (2), 22-33, 2021 | 1 | 2021 |
| Crafting Your Research (Part iv) Writing and Presenting. A Adikaram, T Gooneratne, M Udunuwara Lake House-Colombo, 2023 | | 2023 |
| Is South Asia Ready for the next Univers-Metaverse? Arguments and Suggestions for further Research J Dewasiri, S Rana, M Udunuwara, M Kashif, S Hansini Lake House-Colombo, 2022 | | 2022 |
| Crafting Your Research (Part ii) A Adikaram, T Gooneratne, M Udunuwara Lake House-Colombo, 2022 | | 2022 |
| Determinants of inbound travellers’ motivation to select Sri Lanka as a preferred holiday destination: Perspective of Russian travellers A Azhar, M Udunuwara Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 2 (1), 2022 | | 2022 |
| Loyalty Versus Variety: Insights from Hotel Selection Patterns in Australia M Udunuwara, H Wilkins Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 1 (2), 2021 | | 2021 |
Hugh WilkinsProfessor Edith Cowan UniversityVerified email at ecu.edu.au
