| Effect of YouTube marketing communication on converting brand liking into preference among millennials regarding brands in general and sustainable offers in particular … R Duffett, DM Petroșanu, IC Negricea, T Edu Sustainability 11 (3), 604, 2019 | 105 | 2019 |
| Establishing influence of specific academic quality on student satisfaction CI Negricea, T Edu, EM Avram Procedia-Social and Behavioral Sciences 116, 4430-4435, 2014 | 82 | 2014 |
| What determinants influence students to start their own business? Empirical evidence from United Arab Emirates universities AM Pauceanu, O Alpenidze, T Edu, RM Zaharia Sustainability 11 (1), 92, 2018 | 81 | 2018 |
| Mobile shopping platform characteristics as consumer behavior determinants Y Liu, Q Li, T Edu, L Jozsa, I Negricea Asia Pacific Journal of Marketing and Logistics, 2019 | 80 | 2019 |
| A multi-dimensional approach of green marketing competitive advantage: a perspective of small medium and micro enterprises from Western Cape, South Africa R Duffett, T Edu, N Haydam, IC Negricea, R Zaharia Sustainability 10 (10), 3764, 2018 | 58 | 2018 |
| Exploring the Continuance Usage Intention of Travel Applications In the Case of Chinese Tourists Y Liu, Q Li, T Edu, IC Negricea Journal of Hospitality & Tourism Research, online first, 2020 | 42 | 2020 |
| Modelling the effect of YouTube as an advertising medium on converting intention-to-purchase into purchase RG Duffett, T Edu, IC Negricea, RM Zaharia Transformations in Business & Economics 19 (1), 112-132, 2020 | 25 | 2020 |
| Implementing artificial intelligence in higher education: Pros and cons from the perspectives of academics AI Pisica, T Edu, RM Zaharia, R Zaharia Societies 13 (5), 118, 2023 | 24 | 2023 |
| Factors influencing student transition to online education in the COVID 19 pandemic lockdown: Evidence from Romania T Edu, C Negricea, R Zaharia, RM Zaharia Economic Research-Ekonomska Istraživanja 35 (1), 3291-3304, 2022 | 24 | 2022 |
| YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania R Duffett, T Edu, IC Negricea The Electronic Journal of Information Systems in Developing Countries, 2019 | 23 | 2019 |
| Explaining satisfaction at a foreign tourism destination–an intra-generational approach evidence within generation y from South Africa and Romania N Haydam, T Purcarea, T Edu, IC Negricea Amfiteatru Economic, 2017 | 21 | 2017 |
| Brand positioning-a marketing resource and an effective tool for small and medium enterprises EDU Tudor, IC Negricea Journal of Knowledge Management, Economics and Information Technology 2 (1 …, 2012 | 21 | 2012 |
| ANALYSIS OF CAUSAL LINKS AND RELATIONSHIP BETWEEN HIGHER EDUCATION QUALITY, STUDENTS'SATISFACTION AND INTENTION, BASED ON DEVELOPMENT OF A CONCEPTUAL MODEL CI Negricea, T Edu, EM Avram Romanian Economic and Business Review 7 (2), 47, 2012 | 12 | 2012 |
| Modelling e-commerce customer reactions. Exploring online shopping carnivals in China Y Liu, Q Li, T Edu, C Negricea, KS Fam, R Zaharia Economic research-Ekonomska istraživanja 35 (1), 3060-3082, 2022 | 10 | 2022 |
| How do students assess the sustainability of their university? A comparison between Dutch and Romanian students from business schools F Popescu, T Edu, IC Negricea, R Zaharia, RM Zaharia Amfiteatru Economic 22 (54), 411-431, 2020 | 9 | 2020 |
| CHARACTERISTICS OF THE BUYING DECISION PROCESS FOR JAPANESE PRODUCTS-A EUROPEAN CUSTOMER'S MARKET PERSPECTIVE C Negricea, T Edu Romanian Economic and Business Review 10 (4), 187, 2015 | 9 | 2015 |
| Modelling the Influence of online marketing communication on behavioural intentions A Perju-Mitran, CI Negricea, T Edu Network Intelligence Studies 2, 245-253, 2014 | 9 | 2014 |
| Exploring student satisfaction with online education during the COVID-19 pandemic in Romania: A logistic regression approach R Zaharia, RM Zaharia, T Edu, IC Negricea Transformations in Business & Economics 21 (2), 56, 2022 | 8 | 2022 |
| CURRENT CROSS-CULTURAL PERSONAL FINANCIAL BEHAVIOUR COORDINATES: EVIDENCE FROM ROMANIA AND SOUTH AFRICA WITH A FOCUS ON YOUNG AND EDUCATED INDIVIDUALS. T Edu, WA Lotter, IC Negricea, EM Avram Transformations in Business & Economics 13, 2014 | 8 | 2014 |
| Mobile Social Commerce content, consumer emotions and behavior Y Liu, Q Li, T Edu, KS Fam, R Zaharia, C Negricea International Journal of Consumer Studies, https://doi.org/10.1111/ijcs.12908, 2023 | 7 | 2023 |
