| Appeals to the Hispanic demographic: Targeting through Facebook autoplay videos by the Clinton campaign during the 2015/2016 presidential primaries E Elder, JB Phillips Social Media, Political Marketing and the 2016 US Election, 113-136, 2018 | 23 | 2018 |
| Marketing leadership in government: communicating responsiveness, leadership and credibility E Elder Springer, 2016 | 21 | 2016 |
| ExerStart: helping seniors be active and independent for less P van Esch, SM Duffy, J Teufel, G Northey, E Elder, C Frethey-Bentham, ... Journal of Social Marketing 9 (2), 146-160, 2019 | 12 | 2019 |
| Communicating market-oriented leadership in power and opposition E Elder Political marketing and management in the 2017 New Zealand election, 99-115, 2018 | 8 | 2018 |
| Political marketing and management in the 2020 New Zealand general election E Elder, J Lees-Marshment Palgrave Macmillan, 2021 | 6 | 2021 |
| Market-oriented governing leaders’ communication: John Key and Barack Obama E Elder Journal of Nonprofit & Public Sector Marketing 28 (1), 5-21, 2016 | 5 | 2016 |
| Targeted communication by minor and major parties E Elder, J Lees-Marshment, SU Malik, L Zhao Political marketing and management in the 2020 New Zealand general election …, 2021 | 3 | 2021 |
| The Clinton campaign: Appeals to moderate swing voters through anti-Trump targeted communication E Elder Political marketing in the 2016 US Presidential Election, 81-95, 2018 | 3 | 2018 |
| The impact of political marketing on the well-being of society J Lees-Marshment, E Elder, J Manyo The Routledge Companion to Marketing and Society, 329-342, 2022 | 2 | 2022 |
| Relational political marketing communication E Elder, J Lees-Marshment Political Marketing, 183-210, 2019 | 2 | 2019 |
| Credibility E Elder, E Elder Marketing Leadership in Government: Communicating Responsiveness, Leadership …, 2016 | 2 | 2016 |
| Communicating Contemporary Leadership in Government: Barack Obama E Elder Political Marketing in the United States, 253-271, 2014 | 2 | 2014 |
| Marketing in a crisis: lessons from the “COVID election” in New Zealand E Elder, J Lees-Marshment, NT Bendle European Journal of Marketing 56 (8), 2340-2368, 2022 | 1 | 2022 |
| What the market wanted: Vote compass 2020 and public views on issues and leadership E Elder, J Lees-Marshment, L Chant, D Osborne, J Savoie, ... Political marketing and management in the 2020 New Zealand general election …, 2021 | 1 | 2021 |
| Communicating market-oriented leadership during the COVID-19 pandemic E Elder, J Büdler Political Marketing and Management in the 2020 New Zealand General Election …, 2021 | 1 | 2021 |
| Labour’s Delivery in Government: Limited Transformation Masked by Crisis Management and Polite Populism J Lees-Marshment, E Elder, J Büdler, D Barraclough, A Frost, ... Political Marketing and Management in the 2020 New Zealand General Election …, 2021 | 1 | 2021 |
| Political parties and their customers: The alignment of party policies with supporter, target and undecided market preferences J Lees-Marshment, E Elder, L Chant, D Osborne, J Savoie, ... Political Marketing and Management in the 2017 New Zealand Election, 23-41, 2018 | 1 | 2018 |
| Vote Compass NZ 2017: Marketing insights into public views on policy and leaders J Lees-Marshment, E Elder, L Chant, D Osborne, J Savoie, ... Political Marketing and Management in the 2017 New Zealand Election, 7-22, 2018 | 1 | 2018 |
| A new model of communication for market-oriented governing leaders: Portraying the qualities of being in touch, leadership, and credibility in office E Elder PhD Thesis-University of Auckland, 2015 | 1 | 2015 |
| Trump’s Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing E Elder, J Lees-Marshment Political Marketing in the 2020 US Presidential Election, 65-81, 2022 | | 2022 |
