Suvi Nenonen
Suvi Nenonen
Professor, University of Auckland Business School
Verified email at - Homepage
TitleCited byYear
Business model design: conceptualizing networked value co-creation
S Nenonen, K Storbacka
International Journal of Quality and Service Sciences 2 (1), 43-59, 2010
Managing co‐creation design: A strategic approach to innovation
P Frow, S Nenonen, A Payne, K Storbacka
British Journal of Management 26 (3), 463-483, 2015
Actor engagement as a microfoundation for value co-creation
K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen
Journal of Business Research 69 (8), 3008-3017, 2016
Scripting markets: From value propositions to market propositions
K Storbacka, S Nenonen
Industrial Marketing Management 40 (2), 255-266, 2011
The changing role of sales: viewing sales as a strategic, cross-functional process
K Storbacka, L Ryals, IA Davies, S Nenonen
European Journal of Marketing 43 (7/8), 890-906, 2009
Solution business models: Transformation along four continua
K Storbacka, C Windahl, S Nenonen, A Salonen
Industrial Marketing Management 42 (5), 705-716, 2013
Customer relationships and the heterogeneity of firm performance
K Storbacka, S Nenonen
Journal of Business & Industrial Marketing 24 (5/6), 360-372, 2009
Designing business models for value co-creation
K Storbacka, P Frow, S Nenonen, A Payne
Special Issue–Toward a Better Understanding of the Role of Value in Markets …, 2012
Markets as configurations
K Storbacka, S Nenonen
European Journal of Marketing 45 (1/2), 241-258, 2011
Market futures/future markets: Research directions in the study of markets
H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ...
Marketing theory 12 (2), 219-223, 2012
Learning with the market: Facilitating market innovation
K Storbacka, S Nenonen
Industrial Marketing Management 44, 73-82, 2015
A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics
S Nenonen, H Kjellberg, J Pels, L Cheung, S Lindeman, C Mele, L Sajtos, ...
Marketing Theory 14 (3), 269-289, 2014
Markkinamuotoilu. Johdatko markkinoita vai johtavatko markkinat sinua
S Nenonen, K Storbacka
Helsinki: WSOYpro, 2010
Theorizing with managers: how to achieve both academic rigor and practical relevance?
S Nenonen, RJ Brodie, K Storbacka, LD Peters
European Journal of Marketing 51 (7/8), 1130-1152, 2017
Competitive arena mapping: Market innovation using morphological analysis in business markets
K Storbacka, S Nenonen
Journal of business-to-business marketing 19 (3), 183-215, 2012
Driving shareholder value with customer asset management: Moving beyond customer lifetime value
S Nenonen, K Storbacka
Industrial Marketing Management 52, 140-150, 2016
Management of customer assets for increased value capture in business markets
S Nenonen, K Storbacka
Management Decision 52 (1), 101-121, 2014
Customer asset management in action: using customers portfolio for allocating resources across business-to-business relationships for improved shareholder value
S Nenonen
Svenska handelshögskolan, 2009
Analyzing service processes at the micro level: actors and practices
H Kjellberg, S Nenonen, KM Thomé
The SAGE Handbook of Service-Dominant Logic, 411, 2018
Smash: using market shaping to design new strategies for innovation, value creation, and growth
S Nenonen, K Storbacka
Emerald Publishing Limited, 2018
The system can't perform the operation now. Try again later.
Articles 1–20