Nathalie Spielmann
Nathalie Spielmann
Professor of Marketing, Director MSc Wine & Gastronomy, NEOMA Business School
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Cited by
Cited by
The subjective norms of sustainable consumption: A cross-cultural exploration
EA Minton, N Spielmann, LR Kahle, CH Kim
Journal of Business Research 82, 400-408, 2018
Characteristics of strong territorial brands: The case of champagne
S Charters, N Spielmann
Journal of Business Research 67 (7), 1461-1467, 2014
The nature and value of terroir products
S Charters, N Spielmann, BJ Babin
European Journal of Marketing 51 (4), 748-771, 2017
Experience effects on interactivity: Functions, processes, and perceptions
J Kim, N Spielmann, SJ McMillan
Journal of Business Research 65 (11), 1543-1550, 2012
Gender orientation and retail atmosphere: effects on value perception
A Borges, BJ Babin, N Spielmann
International Journal of Retail & Distribution Management 41 (7), 498-511, 2013
In virtuo: How user-driven interactivity in virtual tours leads to attitude change
N Spielmann, A Mantonakis
Journal of Business Research 88, 255-264, 2018
Green is the new white: How virtue motivates green product purchase
N Spielmann
Journal of Business Ethics 173 (4), 759-776, 2021
Terroir? That's not how I would describe it
N Spielmann, C Gélinas‐Chebat
International Journal of Wine Business Research 24 (4), 254-270, 2012
SME managers’ perceptions of competitive pressure and the adoption of environmental practices in fragmented industries: a multi-country study in the wine industry
B Tyler, B Lahneman, K Beukel, D Cerrato, M Minciullo, N Spielmann, ...
Organization & Environment 33 (3), 437-463, 2020
How captive is your audience? Defining overall advertising involvement
N Spielmann, MO Richard
Journal of Business Research 66 (4), 499-505, 2013
Place as a nexus for corporate heritage identity: An international study of family-owned wineries
N Spielmann, AD Cruz, BB Tyler, K Beukel
Journal of Business Research 129, 826-837, 2021
The dimensions of authenticity in terroir products
N Spielmann, S Charters
International Journal of Wine Business Research 25 (4), 310-324, 2013
How funny was that? Uncovering humor mechanisms
N Spielmann
European Journal of Marketing 48 (9/10), 1892-1910, 2014
How service seasons the experience: Measuring hospitality servicescapes
N Spielmann, M Laroche, A Borges
International Journal of Hospitality Management 31 (2), 360-368, 2012
Product patriotism: How consumption practices make and maintain national identity
N Spielmann, JS Maguire, S Charters
Journal of Business Research 121, 389-399, 2020
Perception is reality… How digital retail environments influence brand perceptions through presence
K Cowan, N Spielmann, E Horn, C Griffart
Journal of Business Research 123, 86-96, 2021
Is it all or nothing? Testing schema congruity and typicality for products with country origin
N Spielmann
Journal of Business Research 69 (3), 1130-1137, 2016
Places as authentic consumption contexts
N Spielmann, BJ Babin, A Manthiou
Psychology & Marketing 35 (9), 652-665, 2018
Anything but typical: how consumers evaluate origin products based on their cues
N Spielmann
International Journal of Wine Business Research 27 (1), 23-39, 2015
It goes with the territory: Communal leverage as a marketing resource
N Spielmann, C Williams
Journal of Business Research 69 (12), 5636-5643, 2016
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