| Interactive or reactive? Marketing with Twitter S Burton, A Soboleva Journal of Consumer Marketing, 2011 | 369 | 2011 |
| Competing voices: Marketing and counter-marketing alcohol on Twitter S Burton, A Dadich, A Soboleva Journal of Nonprofit & Public Sector Marketing 25 (2), 186-209, 2013 | 77 | 2013 |
| ‘Retweet for a Chance to…’: an analysis of what triggers consumers to engage in seeded eWOM on Twitter A Soboleva, S Burton, G Mallik, A Khan Journal of Marketing Management 33 (13-14), 1120-1148, 2017 | 74 | 2017 |
| Helping those who help us: Co-branded and co-created Twitter promotion in CSR partnerships S Burton, A Soboleva, K Daellenbach, DZ Basil, T Beckman, ... Journal of brand management 24, 322-333, 2017 | 33 | 2017 |
| Tweets for tots: Using Twitter to promote a charity and its supporters A Soboleva, S Burton, K Daellenbach, DZ Basil Journal of Consumer Marketing 34 (6), 515-523, 2017 | 16 | 2017 |
| Promotion of alcohol on Twitter AM Dadich, SM Burton, A Soboleva The Medical Journal of Australia 199 (5), 327-329, 2013 | 12 | 2013 |
| Competitive Productivity (CP) as an emergent phenomenon: Methods for modelling micro, meso, and macro levels H Winzar, C Baumann, A Soboleva, SH Park, D Pitt International Journal of Hospitality Management 105, 103252, 2022 | 8 | 2022 |
| Smoke spots: promoting smoking with social media S Burton, A Soboleva, A Khan Tobacco Control 24 (3), 313-314, 2015 | 5 | 2015 |
| Marketing with Twitter: Challenges and opportunities A Soboleva, S Burton, A Khan Social Media Marketing: Breakthroughs in Research and Practice, 285-322, 2018 | 4 | 2018 |
| Promotion of JUUL on Twitter S Burton, A Dadich, A Soboleva Journal of Adolescent Health 63 (5), 525-526, 2018 | 3 | 2018 |
| Positioning a controversial product: how Australian retailers are positioning e-cigarettes as ‘healthy’ S Burton, A Soboleva, A Dadich, F Garlin Journal of Strategic Marketing, 1-17, 2023 | 2 | 2023 |
| Promoting e-cigarettes: media discussion of e-cigarettes before and after vaping deaths S Burton, A Soboleva, A Dadich, F Garlin Journal of Strategic Marketing, 1-10, 2023 | 1 | 2023 |
| Coercive Citation: Understanding the Problem and Working Toward a Solution DZ Basil, S Burton, A Soboleva, P Nesbit Academy of Management Perspectives 37 (3), 205-219, 2023 | | 2023 |
| Promotion of smoking through social media: implications for social marketing AM Khan, A Soboleva, S Burton AASM 2014 Biennial International Social Marketing Conference: 17-18 July …, 2014 | | 2014 |
| Consumer engagement with brand tweets: measuring Twitter effectiveness A Soboleva, S Burton, AM Khan ANZMAC 2013 Conference Proceedings: Australian and New Zealand Marketing …, 2013 | | 2013 |
| Intoxicated on Twitter: The role of social media in the marketing of alcohol A Dadich, S Burton, A Soboleva Proceedings of the 25th Australian and New Zealand Academy of Management …, 2011 | | 2011 |
| What are they tweeting and why?: corporate Twitter use in Australia and the USA A Soboleva, S Burton Doing More with Less: Proceedings of the 2010 Australia and New Zealand …, 2010 | | 2010 |
Suzan BurtonWestern Sydney UniversityVerified email at westernsydney.edu.au
