| Adapting research methodology during COVID-19: lessons for transformative service research S Dodds, AC Hess Journal of Service Management 32 (2), 203-217, 2020 | 383 | 2020 |
| Pink or blue? The impact of gender cues on brand perceptions AC Hess, V Melnyk European Journal of Marketing 50 (9/10), 1550-1574, 2016 | 117 | 2016 |
| Effects of eHealth literacy on general practitioner consultations: a mediation analysis PJ Schulz, MA Fitzpatrick, A Hess, L Sudbury-Riley, U Hartung Journal of medical Internet research 19 (5), e166, 2017 | 39 | 2017 |
| The development of reputational capital–How social media influencers differ from traditional celebrities AC Hess, S Dodds, N Rahman Journal of Consumer Behaviour 21 (5), 1236-1252, 2022 | 22 | 2022 |
| A typology of patients based on decision-making styles: cross-sectional survey study MA FitzPatrick, AC Hess, L Sudbury-Riley, PJ Schulz Journal of medical Internet research 21 (11), e15332, 2019 | 12 | 2019 |
| Adapting research methodology during COVID-19: lessons for transformative service research. J Serv Manag S Dodds, AC Hess | 7 | 2020 |
| Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy R De Villiers, AC Hess Australasian Marketing Journal (AMJ) 26 (2), 140-156, 2018 | 5 | 2018 |
| Online health information and patient decision making styles: A new segment of patient L Sudbury-Riley, A Hess, M FitzPatrick, PJ Schulz | 4 | 2018 |
| Handle with care! Service contract termination as a service delivery task H Wetzel, C Haenel, AC Hess European Journal of Marketing 56 (12), 3169-3196, 2022 | 1 | 2022 |
| The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature R De Villiers, P Tipgomut, AC Hess Journal of Global Scholars of Marketing Science 32 (2), 198-221, 2022 | 1 | 2022 |
| The magic cloak: Releasing the creative genie in your workplace R De Villiers, A Hess Journal of Organisational Creativity 1 (1), 5, 2019 | 1 | 2019 |
| Application of Stereotypes in Marketing: Gender Cues and Brand Perception AC Hess University of Waikato, 2013 | 1 | 2013 |
| Electronic health literacy among baby boomers: a typology L Sudbury-Riley, M FitzPatrick, PJ Schulz, A Hess HLRP: Health Literacy Research and Practice 8 (1), e3-e11, 2024 | | 2024 |
| Celebrity endorsement and parasocial relationships on social media A Hess, S Dodds, N Rahman | | 2019 |
| Australasian Marketing Journal R De Villiers, AC Hess | | 2018 |
| Consulting online health resources to co-create value: A typology of patient decision making styles L Sudbury-Riley, M FitzPatrick, A Hess, PJ Peter J Schulz Academy of Management Proceedings 2018 (1), 13350, 2018 | | 2018 |
| Concepts of Teaching Excellence in International Tertiary Education: Teachers as Agile Enablers R De Villiers, A Hess, T East, S Crawfor Journal of International Business Education 13, 5-32, 2018 | | 2018 |
| Brand Perception: Influence of Gender Cues on Dimensions of Warmth and Competence A Hess, V Melnyk, C Costley ACR North American Advances, 2012 | | 2012 |
| Brand Perception and Gender Stereotype Products A Hess, V Melnyk, C Costley ACR Asia-Pacific Advances, 2012 | | 2012 |
| Parasocial Relationships and Instagram Celebrities S Dodds, A Hess, N Rahman | | |
