| David and Goliath: When and why micro-influencers are more persuasive than mega-influencers J Park, JM Lee, VY Xiong, F Septianto, Y Seo Journal of Advertising 50 (5), 584-602, 2021 | 163 | 2021 |
| How micro-(vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset W Li, F Zhao, JM Lee, J Park, F Septianto, Y Seo Journal of Business Research 171, 114387, 2024 | 6 | 2024 |
| Beauty in the eye of the mindset-holder J Lee, Y Seo, F Septianto | | 2023 |
| How implicit theories of beauty affect consumer perceptions towards physical attractiveness J Lee, Y Seo, F Septianto | | 2022 |
| IS BEAUTY MALLEABLE?: EXPLORING THE EFFECTS OF IMPLICIT THEORIES OF BEAUTY J Lee Global Fashion Management Conference, 293-293, 2021 | | 2021 |
| Negotiating Identity Boundaries Utilising Self Presentation J Lee Masters Thesis-University of Auckland, 2020 | | 2020 |
