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Manfred Schwaiger
Manfred Schwaiger
Institut für Marktorientierte Unternehmensführung, Universität München
Verified email at lmu.de
Title
Cited by
Cited by
Year
Components and parameters of corporate reputation—An empirical study
M Schwaiger
Schmalenbach business review 56, 46-71, 2004
11152004
Corporate reputation: disentangling the effects on financial performance
M Eberl, M Schwaiger
European Journal of marketing 39 (7/8), 838-854, 2005
5252005
The effects of corporate reputation perceptions of the general public on shareholder value
S Raithel, M Schwaiger
Strategic management journal 36 (6), 945-956, 2015
3502015
Uncovering and treating unobserved heterogeneity with FIMIX-PLS: which model selection criterion provides an appropriate number of segments?
M Sarstedt, JM Becker, CM Ringle, M Schwaiger
Schmalenbach Business Review 63, 34-62, 2011
3232011
On the value relevance of customer satisfaction. Multiple drivers and multiple markets
S Raithel, M Sarstedt, S Scharf, M Schwaiger
Journal of the academy of marketing science 40, 509-525, 2012
2482012
Theorien und Methoden der Betriebswirtschaft: Handbuch für Wissenschaftler und Studierende
M Schwaiger, A Meyer
Vahlen, 2011
1302011
Do we fully understand the critical success factors of customer satisfaction with industrial goods?-extending Festge and Schwaiger’s model to account for unobserved heterogeneity
M Sarstedt, M Schwaiger, CM Ringle
Journal of business market management 3, 185-206, 2009
1172009
The value‐relevance of corporate reputation during the financial crisis
S Raithel, P Wilczynski, MP Schloderer, M Schwaiger
Journal of Product & Brand Management 19 (6), 389-400, 2010
1042010
Art for the sake of the corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
M Schwaiger, M Sarstedt, CR Taylor
Journal of Advertising Research 50 (1), 77-90, 2010
962010
What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers
S Damberg, M Schwaiger, CM Ringle
Journal of Marketing Analytics 10 (1), 3-18, 2022
592022
Quantitative Forschung: Ein Überblick
M Schwaiger, L Zimmermann
Manfred Schwaiger und Anton Meyer (Hg.): Theorien und Methoden der …, 2011
552011
Recognition or rejection–How a company’s reputation influences stakeholder behaviour
M Schwaiger, S Raithel, M Schloderer
Reputation capital: Building and maintaining trust in the 21st century, 39-55, 2009
552009
Can comparative advertising be effective in Germany? A tale of two campaigns
M Schwaiger, C Rennhak, CR Taylor, HM Cannon
Journal of Advertising Research 47 (1), 2-13, 2007
462007
Advances in international marketing
M Sarstedt, M Schwaiger, CR Taylor
Bingley: Emerald Group Publishing Ltd, 2011
452011
Seeking the perfect price: Consumer responses to personalized price discrimination in e-commerce
G Hufnagel, M Schwaiger, L Weritz
Journal of Business Research 143, 346-365, 2022
402022
Corporate reputation and the future cost of equity
B Pfister, M Schwaiger, T Morath
Business Research 13, 343-384, 2020
382020
Reputation und unternehmenserfolg
M Schwaiger, S Raithel
Management Review Quarterly 64, 225-259, 2014
382014
Unternehmensreputation–Bestandsaufnahme und Messkonzepte
M Schwaiger, HM Cannon
Jahrbuch der Absatz-und Verbrauchsforschung, 237-261, 1999
371999
The drivers of customer satisfaction with industrial goods: An international study
F Festge, M Schwaiger
Cross-Cultural Buyer Behavior, 179-207, 2007
362007
Der Student als Kunde–eine empirische Analyse der Zufriedenheit Münchner BWL-Studenten mit ihrem Studium
M Schwaiger
Beiträge zur Hochschulforschung 25 (1), 32-62, 2003
352003
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