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Fabian Bartsch
Fabian Bartsch
Montpellier Business School
Verified email at montpellier-bs.com - Homepage
Title
Cited by
Cited by
Year
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
F Bartsch, P Riefler, A Diamantopoulos
Journal of International Marketing 24 (1), 82-110, 2016
1792016
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness
T Mandler, F Bartsch, CM Han
Journal of International Business Studies 52, 1559-1590, 2021
1282021
Global brand ownership: The mediating roles of consumer attitudes and brand identification
F Bartsch, A Diamantopoulos, NG Paparoidamis, R Chumpitaz
Journal of Business Research 69 (9), 3629-3635, 2016
1162016
Global consumer culture: epistemology and ontology
M Cleveland, F Bartsch
International marketing review 36 (4), 556-580, 2019
1112019
On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment
A Diamantopoulos, V Davvetas, F Bartsch, T Mandler, ...
Journal of International Marketing 27 (4), 39-57, 2019
782019
# Instafame: exploring the endorsement effectiveness of influencers compared to celebrities
JF Gräve, F Bartsch
International Journal of Advertising 41 (4), 591-622, 2022
522022
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure
M Hota, F Bartsch
Journal of Business Research 105, 11-20, 2019
512019
COO in print advertising: Developed versus developing market comparisons
KP Zeugner-Roth, F Bartsch
Journal of Business Research 120, 364-378, 2020
292020
Consumer authenticity seeking: conceptualization, measurement, and contingent effects
F Bartsch, KP Zeugner-Roth, CS Katsikeas
Journal of the Academy of Marketing Science, 1-28, 2022
252022
Facts, fantasies, foundations, formations, fights, and fallouts of global consumer culture: an introduction to the special issue
F Bartsch, M Cleveland, E Ko, JW Cadogan
International Marketing Review 36 (4), 514-523, 2019
142019
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects
T Mandler, F Bartsch, KP Zeugner-Roth
Journal of Business Research 164, 113941, 2023
102023
Consumer animosity: the mitigating effect of perceived brand globalness
T Mandler, F Bartsch, T Krüger, KA Kim, CM Han
International Marketing Review 40 (2), 365-384, 2023
102023
Epilogue on global consumer culture: epistemology and ontology
M Cleveland, F Bartsch
International Marketing Review 36 (4), 598-606, 2019
92019
How sustainable luxury influences product value perceptions and behavioral intentions: A comparative study of emerging vs. developed markets
VS Osburg, V Yoganathan, F Bartsch, MF Diallo, H Liu
Journal of Business Ethics 191 (4), 713-738, 2024
32024
Marketplace globalization and shifting brand perceptions: The role of perceived brand globalness and cultural symbolism
T Mandler, F Bartsch, CM Han
Global Marketing Conference, 1223-1223, 2018
22018
Sustainable agricultural technologies of the future: Determination of adoption readiness for different consumer groups
A Schnack, F Bartsch, VS Osburg, A Errmann
Technological Forecasting and Social Change 208, 123697, 2024
12024
THE VALUE OF CONSUMER DISPOSITIONS AS MODERATORSIN GLOBAL BRANDING RESEARCH
T Mandler, F Bartsch
Global Marketing Conference, 924-939, 2016
12016
The value of consumer dispositions as moderators in global branding research
T Mandler, F Bartsch
Paper presented at the 2016 Global Marketing Conference at Hong Kong, 924-938, 2016
12016
Consumers’ Responses to Moral Transgressions in the Fashion Industry: Comparative Insights from Western Developed and Southeast Asian Emerging Markets
TTH Tran, F Bartsch
Journal of Business Ethics, 1-34, 2024
2024
The dark side of brand co-creation: a psychological ownership perspective
F Bartsch, B Claus
Research Handbook on Brand Co-Creation, 218-239, 2022
2022
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