| Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the COVID-19 lockdown: A cross-sectional study S Every-Palmer, M Jenkins, P Gendall, J Hoek, B Beaglehole, C Bell, ... PLoS one 15 (11), e0241658, 2020 | 430 | 2020 |
| An investigation of factors associated with student participation in study abroad S Doyle, P Gendall, LH Meyer, J Hoek, C Tait, L McKenzie, A Loorparg Journal of studies in international education 14 (5), 471-490, 2010 | 329 | 2010 |
| Consumer loyalty: singular, additive or interactive? R East, P Gendall, K Hammond, W Lomax Australasian Marketing Journal 13 (2), 10-26, 2005 | 308 | 2005 |
| Predicting purchase behaviour D Day, B Gan, P Gendall, D Esslemont Marketing Bulletin 2 (5), 18-30, 1991 | 194 | 1991 |
| Testing Dick and Basu's customer loyalty model R Garland, P Gendall Australasian Marketing Journal (AMJ) 12 (3), 81-87, 2004 | 181 | 2004 |
| Market segmentation: A search for the Holy Grail? J Hoek, P Gendall, D Esslemont Journal of Marketing Practice: Applied Marketing Science 2 (1), 25-34, 1996 | 151 | 1996 |
| Sponsorship and advertising: a comparison of their effects J Hoek, P Gendall, M Jeffcoat, D Orsman Journal of Marketing Communications 3 (1), 21-32, 1997 | 150 | 1997 |
| Sponsorship and advertising: a comparison of their effects J Hoek, P Gendall, M Jeffcoat, D Orsman Journal of Marketing Communications 3 (1), 21-32, 1997 | 150 | 1997 |
| Effects of dissuasive packaging on young adult smokers J Hoek, C Wong, P Gendall, J Louviere, K Cong Tobacco control 20 (3), 183-188, 2011 | 142 | 2011 |
| Advertising and obesity: a behavioral perspective J Hoek, P Gendall Journal of Health Communication 11 (4), 409-423, 2006 | 139 | 2006 |
| Message framing effects on price discounting P Gendall, J Hoek, T Pope, K Young Journal of Product & Brand Management 15 (7), 458-465, 2006 | 134 | 2006 |
| The effect of odd pricing on demand P Gendall, J Holdershaw, R Garland European Journal of Marketing 31 (11/12), 799-813, 1997 | 119 | 1997 |
| Tobacco branding, plain packaging, pictorial warnings, and symbolic consumption J Hoek, P Gendall, H Gifford, G Pirikahu, J McCool, G Pene, R Edwards, ... Qualitative Health Research 22 (5), 630-639, 2012 | 110 | 2012 |
| The widespread use of odd pricing in the retail sector J Holdershaw, P Gendall, R Garland Marketing Bulletin-Department Of Marketing Massey University 8, 53-58, 1997 | 108 | 1997 |
| Social smokers' management of conflicted identities J Hoek, N Maubach, R Stevenson, P Gendall, R Edwards Tobacco control 22 (4), 261-265, 2013 | 106 | 2013 |
| Predicting blood donation behaviour: further application of the theory of planned behaviour J Holdershaw, P Gendall, M Wright Journal of Social Marketing 1 (2), 120-132, 2011 | 104 | 2011 |
| Fact and fallacy in retention marketing R East, K Hammond, P Gendall Journal of Marketing Management 22 (1-2), 5-23, 2006 | 100 | 2006 |
| The link between environmental attitudes and behaviour D Hini, P Gendall, Z Kearns Marketing Bulletin 6 (3), 22-31, 1995 | 97 | 1995 |
| Descriptive and evaluative attributes: what relevance to marketers? J Hoek, J Dunnett, M Wright, P Gendall Journal of Product & Brand Management 9 (6), 415-435, 2000 | 93 | 2000 |
| A framework for questionnaire design: Labaw revisited P Gendall Marketing bulletin-department of marketing massey university 9, 28-39, 1998 | 91 | 1998 |
Janet HoekUniversity of Otago, New ZealandVerified email at otago.ac.nz
