| The influence of cultural values and environmental attitudes on green consumer behaviour R Samarasinghe The Journal of Behavioral Science 7 (1), 83-98, 2012 | 112 | 2012 |
| A green segmentation: Identifying the green consumer demographic profiles in Sri Lanka DS Samarasinghe International Journals of Marketing and Technology 2 (4), 318-331, 2012 | 60 | 2012 |
| Green decisions: consumers' environmental beliefs and green purchasing behaviour in Sri Lankan context GD Samarasinghe, DSR Samarasinghe International Journal of Innovation and Sustainable Development 7 (2), 172-184, 2013 | 46 | 2013 |
| Green consumerism: Individual's ethics and politics as predictors of pro-environmental behaviour DS Samarasinghe Delhi Business Review 13 (1), 41-48, 2012 | 26 | 2012 |
| GREEN ATTITUDES AND BEHAVIOR GAP: OBSTRUCTION TO BE GREEN R Samarasinghe | 21 | 2015 |
| Is social psychological model sufficient: empirical research gaps for understanding green consumer attitudinal behavior R Samarasinghe International Journal of Advanced Research in Management and Social Sciences …, 2012 | 20 | 2012 |
| INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMER RETENTION IN SRI LANKAN BANKING INDUSTRY BS Hettiarachi, DSR Samarasinghe | 11 | 2016 |
| Green Consumer profiles:Opportunities for Green Marketing Practices in Sri Lanka DSR Samarasinghe, GD Samarasinghe FMSC Research Symposium, Faculty of Management studies & Commerce …, 2010 | 6 | 2010 |
| Influence of Antecedents on Consumer Attitudes towards Functional Food: Empirical Study in Sri Lanka RMKS Rasanjalee, DSR Samarasinghe International Journal of Trend in Scientific Researrch and Development …, 2019 | 5 | 2019 |
| Green awaking or not: Investigating pro-environmental behaviour intention of Sri Lankan Consumers DS Samarasinghe Quest-Journal of Management and Research 2 (2), 03-12, 2012 | 5 | 2012 |
| Consumer Vulnerability due to Health Risk: Empirical Study based on CKDu Endemic Regions in Sri Lanka NHK Cooray, DSR Samarasinghe Journal of Marketing Management and Consumer Behavior 3 (1), 18-30, 2020 | 3 | 2020 |
| Socio-Psychological Analysis of Green Consumer Behaviour: With Special Reference to Marketing Information on Attitudinal Behaviour DSR Samarasinghe University of Sri Jayewardenepura, Nugegoda, 2014 | 2 | 2014 |
| Green Home Concept: Consumer's Perception Towards Green Home in Sri Lanka DSR Samarasinghe | 2 | 2012 |
| The impact of knowledge and trust of green information between value-action gap DS Samarasinghe EXCEL International Journal of Multidisciplinary Management Studies 2 (9), 1-14, 2012 | 1 | 2012 |
| Investigating how Congruence between consumers’ environmental values and Marketing Information Influence Green Purchasing Behaviour in Sri Lanka DSR Samarasinghe | 1 | 2011 |
| An Exploration of Factors Obstructing to Promote Chinese Tourist Market Potential in Sri Lanka: Experts Survey Insights DSR Samarasinghe, B Ranasinghe, R Weerasinghe, H Qiubo International Conference on Tourism and Retail Service Management, 124-138, 2019 | | 2019 |
| Attitudes of People towards Facebook Advertising of Controvercial Products A Comparison of Different Ethnic Groups in Sri Lanka P Lakshika, R Samarasinghe Sabaragamuwa University, 2017 | | 2017 |
| The use of Structural Equation Modeling Technique in Practicing Green Consumer Behavior in Sri Lanka RSamarasinghe Journal of Business Studies (JBS) 1 (2), 1-14, 2015 | | 2015 |
| Factors Affecting Green Product Design: Marketing Professionals' Perpective R Samarasinghe India Journal of Applied Research 1 (9), 194-196, 2012 | | 2012 |
| Green Marketing Practice: How Consumers Understand and Respond to Green Labaling DSR Samarasinghe Journal of Science & Management 3, 96-106, 2011 | | 2011 |
G.D. Samarasinghe,Professor in Marketing & Entrepreneurship, Faculty of Business, University of MoratuwaVerified email at uom.lk
