| An overview of content analysis TG Harwood, T Garry The marketing review 3 (4), 479-498, 2003 | 914 | 2003 |
| An investigation into gamification as a customer engagement experience environment T Harwood, T Garry Journal of Services Marketing 29 (6/7), 533-546, 2015 | 414 | 2015 |
| Tourism and poverty alleviation: Perceptions and experiences of poor people in Sapa, Vietnam VD Truong, CM Hall, T Garry Journal of Sustainable Tourism 22 (7), 1071-1089, 2014 | 249 | 2014 |
| Tickled pink: the personal meaning of cause related marketing for customers A Broderick, A Jogi, T Garry Journal of marketing Management 19 (5-6), 583-610, 2003 | 174 | 2003 |
| Relationship marketing: Perspectives, dimensions and contexts TG Harwood, T Garry, AJ Broderick (No Title), 2008 | 105 | 2008 |
| ‘It's Mine!’–Participation and ownership within virtual co-creation environments T Harwood, T Garry Journal of Marketing Management 26 (3-4), 290-301, 2010 | 104 | 2010 |
| Dynamics of wellbeing co-creation: a psychological ownership perspective T Chen, S Dodds, J Finsterwalder, L Witell, L Cheung, M Falter, T Garry, ... Journal of Service Management 32 (3), 383-406, 2021 | 101 | 2021 |
| Value co-creation: The role of actor competence D Waseem, S Biggemann, T Garry Industrial marketing management 70, 5-12, 2018 | 95 | 2018 |
| Internet of Things: understanding trust in techno-service systems T Harwood, T Garry Journal of Service Management 28 (3), 442-475, 2017 | 78 | 2017 |
| Mindful management of relationships during periods of crises: A model of trust, doubt and relational adjustments K Zafari, S Biggemann, T Garry Industrial Marketing Management 88, 278-286, 2020 | 73 | 2020 |
| Relationship marketing: why bother? TG Harwood, T Garry Handbook of Business Strategy 7 (1), 107-111, 2006 | 69 | 2006 |
| The inauthentic other: Social comparison theory and brand avoidance within consumer sub-cultures R Charmley, T Garry, PW Ballantine Journal of Brand Management 20, 458-472, 2013 | 44 | 2013 |
| Co‐creation and ambiguous ownership within virtual communities: the case of the Machinima community T Harwood, T Garry Journal of Consumer Behaviour 13 (2), 148-156, 2014 | 43 | 2014 |
| Social marketing as the subject of doctoral dissertations VD Truong, T Garry, CM Hall Social Marketing Quarterly 20 (4), 199-218, 2014 | 38 | 2014 |
| The need for adaptive processes of benchmarking in small business‐to‐business services A Broderick, T Garry, M Beasley Journal of Business & Industrial Marketing 25 (5), 324-337, 2010 | 37 | 2010 |
| Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity T Garry, AJ Broderick, K Lahiffe Journal of Marketing Management 24 (9-10), 959-977, 2008 | 37 | 2008 |
| Consumer sophistication and the role of emotion on satisfaction judgments within credence services T Garry Journal of Consumer Behaviour: An International Research Review 6 (6), 383-397, 2007 | 32 | 2007 |
| Cyborgs as frontline service employees: a research agenda T Garry, T Harwood Journal of Service Theory and Practice 29 (4), 415-437, 2019 | 31 | 2019 |
| Yours ethically: The role of corporate social responsibility and employee engagement in shoplifting prevention B Potdar, J Guthrie, J Gnoth, T Garry International Journal of Retail & Distribution Management 46 (9), 835-849, 2018 | 28 | 2018 |
| The role of psychological ownership in shoplifting prevention: An exploratory study B Potdar, J Guthrie, J Gnoth, T Garry Journal of Retailing and Consumer Services 44, 253-265, 2018 | 21 | 2018 |
Tracy HarwoodProfessor of Digital Culture, Institute of Creative Technologies, De Montfort UniversityVerified email at dmu.ac.uk
