Tony Garry
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An overview of content analysis
TG Harwood, T Garry
The marketing review 3 (4), 479-498, 2003
An investigation into gamification as a customer engagement experience environment
T Harwood, T Garry
Journal of Services Marketing 29 (6/7), 533-546, 2015
Tourism and poverty alleviation: Perceptions and experiences of poor people in Sapa, Vietnam
VD Truong, CM Hall, T Garry
Journal of Sustainable Tourism 22 (7), 1071-1089, 2014
Tickled pink: the personal meaning of cause related marketing for customers
A Broderick, A Jogi, T Garry
Journal of marketing Management 19 (5-6), 583-610, 2003
Relationship marketing: Perspectives, dimensions and contexts
TG Harwood, T Garry, AJ Broderick
(No Title), 2008
‘It's Mine!’–Participation and ownership within virtual co-creation environments
T Harwood, T Garry
Journal of Marketing Management 26 (3-4), 290-301, 2010
Dynamics of wellbeing co-creation: a psychological ownership perspective
T Chen, S Dodds, J Finsterwalder, L Witell, L Cheung, M Falter, T Garry, ...
Journal of Service Management 32 (3), 383-406, 2021
Value co-creation: The role of actor competence
D Waseem, S Biggemann, T Garry
Industrial marketing management 70, 5-12, 2018
Internet of Things: understanding trust in techno-service systems
T Harwood, T Garry
Journal of Service Management 28 (3), 442-475, 2017
Mindful management of relationships during periods of crises: A model of trust, doubt and relational adjustments
K Zafari, S Biggemann, T Garry
Industrial Marketing Management 88, 278-286, 2020
Relationship marketing: why bother?
TG Harwood, T Garry
Handbook of Business Strategy 7 (1), 107-111, 2006
Co‐creation and ambiguous ownership within virtual communities: the case of the Machinima community
T Harwood, T Garry
Journal of Consumer Behaviour 13 (2), 148-156, 2014
The inauthentic other: Social comparison theory and brand avoidance within consumer sub-cultures
R Charmley, T Garry, PW Ballantine
Journal of Brand Management 20, 458-472, 2013
Social marketing as the subject of doctoral dissertations
VD Truong, T Garry, CM Hall
Social Marketing Quarterly 20 (4), 199-218, 2014
The need for adaptive processes of benchmarking in small business‐to‐business services
A Broderick, T Garry, M Beasley
Journal of Business & Industrial Marketing 25 (5), 324-337, 2010
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
T Garry, AJ Broderick, K Lahiffe
Journal of Marketing Management 24 (9-10), 959-977, 2008
Consumer sophistication and the role of emotion on satisfaction judgments within credence services
T Garry
Journal of Consumer Behaviour: An International Research Review 6 (6), 383-397, 2007
Cyborgs as frontline service employees: a research agenda
T Garry, T Harwood
Journal of Service Theory and Practice 29 (4), 415-437, 2019
Yours ethically: The role of corporate social responsibility and employee engagement in shoplifting prevention
B Potdar, J Guthrie, J Gnoth, T Garry
International Journal of Retail & Distribution Management 46 (9), 835-849, 2018
Development of business-to-business relationships in turbulent environments
K Zafari, S Biggemann, T Garry
Industrial Marketing Management 111, 1-18, 2023
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