| From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands M Mrad, MF Farah, S Haddad Journal of Brand Management 26 (5), 567-582, 2019 | 39 | 2019 |
| The Impact of Branding Strategies on Original and Counterfeited Luxury Brand Patronage S Haddad Academy of Marketing, 2023 | | 2023 |
| Strengthening Collaboration Amongst Professionals in the Public Sector in the Digital Era: An Exploratory Study at Northumbria University (NU) and Amsterdam University of … S Sasse, D van Middelkoop, M Foster, S Haddad Northumbria University, 2023 | | 2023 |
| Strengthening Collaboration Amongst Professionals in the Public Sector in the Digital Era: An Exploratory Study at Northumbria University (NU) and Amsterdam University of … M Foster, S Haddad, D van Middelkoop, S Sasse https://pure.hva.nl/ws/portalfiles/portal/38023444/Research_Report_June_2023.pdf, 2023 | | 2023 |
| The Democratization of Luxury: When Luxury Meets Fast Fashion S Haddad, M Mrad, M Farah Fashion Marketing Consumption and Discourse, 2021 | | 2021 |
| Karl Lagerfeld to Erdem M Mrad, MF Farah, S Haddad | | 2019 |
| ARWA AL BANAWI: POWER SUITS FOR THE MODERN WOMAN S Haddad https://www.canvas8.com/content/2018/01/24/arwa-al-banawi.html, 2018 | | 2018 |
Maya FarahAssociate Professor and Chaiperson of the Marketing Department at the LAUVerified email at lau.edu.lb
