| Customer satisfaction and shareholder value EW Anderson, C Fornell, SK Mazvancheryl Journal of marketing 68 (4), 172-185, 2004 | 2459 | 2004 |
| The performance of global brands in the 2008 financial crisis: A test of two brand value measures JK Johansson, CV Dimofte, SK Mazvancheryl International Journal of Research in Marketing 29 (3), 235-245, 2012 | 187 | 2012 |
| The Bolo Game: Exploration of a High-Tech Virtual Community. EG Moore, SK Mazvancheryl, LL Rego Advances in consumer research 23 (1), 1996 | 35 | 1996 |
| A model for efficiency analysis of the customer satisfaction process HF Lewis, SK Mazvancheryl Innovative Marketing 7 (1), 2011 | 9 | 2011 |
| Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand R Hill, S Mazvancheryl, B Wright NIM Marketing Intelligence Review 13 (2), 44-49, 2021 | | 2021 |
| Market basket analysis using Bayesian Networks X Li, S Mazvancheryl, SY Prasad, P Rau, R Soyer Institute for Integrating Statistics in Decision Sciences, 2018 | | 2018 |
| Intern. J. of Research in Marketing JK Johansson, CV Dimofte, SK Mazvancheryl | | 2012 |
| Localized Associations in Market Basket Analysis X Li, S Mazvancheryl, SY Prasad, P Rau | | 2011 |
| Marketing Adaptations for the Mexican Market CT Burriesci III, S Mazvancheryl | | 2011 |
| Mining Market Basket Data to Discover Localized Associations X Li, S Prasad, P Rau, S Mazvancheryl Research in Mark ch in Mark ch in Mark ch in Mark ch in Marketing, 196, 2007 | | 2007 |
| Customer satisfaction and long-term firm value: the role of uncertain imitability SK Mazvancheryl University of Michigan, 1999 | | 1999 |
| MKTG 421-002: Brand Management-course syllabus S Mazvancheryl American University. Kogod School of Business; Department of Marketing, 0 | | |
| MKTG 421-001: Brand Management-course syllabus S Mazvancheryl American University. Kogod School of Business; Department of Marketing, 0 | | |
