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Daniele Pederzoli
Daniele Pederzoli
Verified email at neoma-bs.fr - Homepage
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Year
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh
Journal of business research 69 (12), 5833-5841, 2016
21302016
Brand and country-of-origin effect on consumers' decision to purchase luxury products
B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, H Oh, R Singh, ...
Journal of Business research 65 (10), 1461-1470, 2012
5082012
What is the value of luxury? A cross‐cultural consumer perspective
N Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ...
Psychology & Marketing 29 (12), 1018-1034, 2012
4082012
An international perspectiveon luxury brand and country-of-origin effect
G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ...
Journal of Brand Management 16 (5), 323-337, 2009
2052009
A cross‐cultural exploratory content analysis of the perception of luxury from six countries
B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs
Journal of Product & Brand Management 22 (3), 229-237, 2013
1832013
A measurement scale of “aesthetic style” applied to luxury goods stores
B Godey, J Lagier, D Pederzoli
International Journal of Retail & Distribution Management 37 (6), 527-537, 2009
1032009
Does personality congruence explain luxury brand attachment? The results of an international research study
R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, KP Wiedmann, ...
Journal of Business Research 120, 462-472, 2020
532020
International retailers' strategic responses to institutional environment of emerging market: Multiple case studies in China
L Cao, D Pederzoli
International Journal of Retail & Distribution Management 41 (4), 289-310, 2013
452013
Conception and test of a comprehensive model of international strategy for retail companies
D Pederzoli
Int. Rev. of Retail, Distribution and Consumer Research 16 (4), 415-431, 2006
392006
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook
A Mazzucchelli, R Chierici, F Ceruti, C Chiacchierini, B Godey, ...
Journal of Global Fashion Marketing 9 (3), 270-286, 2018
382018
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
G Aiello, R Donvito, L Grazzini, C Halliburton, B Wagner, J Wilson, ...
Journal of Global Fashion Marketing 6 (2), 136-149, 2015
362015
Retail companies’ internationalization behavior and the 2008 crisis
D Pederzoli, VG Kuppelwieser
International Journal of Retail & Distribution Management 43 (9), 870-894, 2015
322015
Modeling links between the decision-making process and luxury brand attachment: An international comparison
B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, J Tsuchiya, ...
Journal of Global Scholars of Marketing Science 23 (4), 361-378, 2013
322013
Luxury brand and country of origin effect: results of an international empirical study
B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann
HAL Post-Print, 2010
282010
Luxury brand and country of origin effect: results of an international empirical study
G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ...
International Congress Marketing Trends, 2008
282008
An intercultural comparison of the perception of luxury by young consumers
B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs
Luxury Marketing: A Challenge for Theory and Practice, 57-76, 2012
272012
The internationalisation of voluntary groups: an exploratory analysis of selected value chain aspects
D Pederzoli
Journal of Retailing and Consumer Services 15 (2), 118-126, 2008
222008
Corporate Social and Environmental Reporting in the large retail distribution sector
CR Baker, B Cohanier, D Pederzoli
Procedia Economics and Finance 2, 209-218, 2012
182012
ICT and retail: State of the art and prospects
D Pederzoli
Information and Communication Technologies in Organizations and Society†…, 2016
112016
Le percezioni del concetto di lusso nei giovani. Un’analisi comparata a livello internazionale
G Aiello, R Donvito, D Pederzoli, B Godey, KP Wiedmann, N Hennigs, ...
VI Congresso Internazionale Italia-Francia Marketing Trends Parigi, 26-27, 2007
112007
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