Aradhna Krishna
Aradhna Krishna
Dwight F. Benton Professor of Marketing, University of Michigan, Ann Arbor
Verified email at - Homepage
Cited by
Cited by
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
A Krishna
Journal of consumer psychology 22 (3), 332-351, 2012
Sensory marketing: Research on the sensuality of products
A Krishna
Routledge, 2011
Sensory marketing, embodiment, and grounded cognition: A review and introduction
A Krishna, N Schwarz
Journal of consumer psychology 24 (2), 159-168, 2014
Vital dimensions in volume perception: Can the eye fool the stomach?
P Raghubir, A Krishna
Journal of Marketing research 36 (3), 313-326, 1999
Does touch affect taste? The perceptual transfer of product container haptic cues
A Krishna, M Morrin
Journal of Consumer Research 34 (6), 807-818, 2008
The skeptical shopper: A metacognitive account for the effects of default options on choice
CL Brown, A Krishna
Journal of consumer research 31 (3), 529-539, 2004
The “visual depiction effect” in advertising: Facilitating embodied mental simulation through product orientation
RS Elder, A Krishna
Journal of Consumer Research 38 (6), 988-1003, 2012
The effects of advertising copy on sensory thoughts and perceived taste
RS Elder, A Krishna
Journal of consumer research 36 (5), 748-756, 2010
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience
A Krishna, RS Elder, C Caldara
Journal of consumer psychology 20 (4), 410-418, 2010
A meta-analysis of the impact of price presentation on perceived savings
A Krishna, R Briesch, DR Lehmann, H Yuan
Journal of Retailing 78 (2), 101-118, 2002
Do we care what others get? A behaviorist approach to targeted promotions
FM Feinberg, A Krishna, ZJ Zhang
Journal of Marketing research 39 (3), 277-291, 2002
Consumer perceptions of promotional activity
A Krishna, IS Currim, RW Shoemaker
Journal of Marketing 55 (2), 4-16, 1991
Sensory aspects of package design
A Krishna, L Cian, NZ Aydınoğlu
Journal of Retailing 93 (1), 43-54, 2017
This logo moves me: Dynamic imagery from static images
L Cian, A Krishna, RS Elder
Journal of Marketing Research 51 (2), 184-197, 2014
Product scent and memory
A Krishna, MO Lwin, M Morrin
Journal of consumer research 37 (1), 57-67, 2010
The power of sensory marketing in advertising
A Krishna, L Cian, T Sokolova
Current Opinion in Psychology 10, 142-147, 2016
Impact of bundle type, price framing and familiarity on purchase intention for the bundle
BA Harlam, A Krishna, DR Lehmann, C Mela
journal of Business Research 33 (1), 57-66, 1995
Effect of dealing patterns on consumer perceptions of deal frequency and willingness to pay
A Krishna
Journal of Marketing Research 28 (4), 441-451, 1991
Language choice in advertising to bilinguals: Asymmetric effects for multinationals versus local firms
A Krishna, R Ahluwalia
Journal of consumer research 35 (4), 692-705, 2008
Pizzas: π or square? Psychophysical biases in area comparisons
RE Krider, P Raghubir, A Krishna
Marketing Science 20 (4), 405-425, 2001
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