| Anti-consumption and brand avoidance MSW Lee, J Motion, D Conroy Journal of Business Research 62 (2), 169-180, 2009 | 442 | 2009 |
| Anti-consumption: An overview and research agenda MSW Lee, KV Fernandez, MR Hyman Journal of Business Research 62 (2), 145-147, 2009 | 227 | 2009 |
| Intentional non-consumption for sustainability: consumer resistance and/or anti-consumption? H Cherrier, I Black, MSW Lee European Journal of Marketing 45 (11/12), 1757-1767, 2011 | 185 | 2011 |
| Anti-consumption as the study of reasons against A Chatzidakis, MSW Lee Journal of Macromarketing 33 (3), 190-203, 2013 | 181 | 2013 |
| Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence M Lee, D Roux, H Cherrier, B Cova European Journal of Marketing 45 (11/12), 2011 | 127 | 2011 |
| Don’t read this; or, who cares what the hell anti‐consumption is, anyways? RV Kozinets, JM Handelman, MSW Lee Consumption, Markets and Culture 13 (3), 225-233, 2010 | 87 | 2010 |
| Brand avoidance: a negative promises perspective MSW Lee, D Conroy, J Motion ACR North American Advances, 2009 | 75 | 2009 |
| Countering negative country of origin effects using Imagery Processing B Martin, MSW Lee, C Lacey Journal of Consumer Behaviour 10, 80-92, 2011 | 67 | 2011 |
| Anti-consumption, Materialism, and Consumer Well-being MSW Lee, C Ahn Journal of Consumer Affairs 50 (1), 8-47, 2016 | 66 | 2016 |
| Prepurchase determinants of brand avoidance: The moderating role of country-of-origin familiarity MA Khan, MSW Lee Journal of Global Marketing 27 (5), 329-343, 2014 | 38 | 2014 |
| Journal of macromarketing special issue: anti-consumption research and society MSW Lee, H Cherrier, R Belk Journal of Macromarketing 33 (3), 187-189, 2013 | 19 | 2013 |
| Consume Less and Be Happy? Consume Less to Be Happy! An Introduction to the Special Issue on Anti-Consumption and Consumer Well-Being S Hoffmann, MSW Lee Journal of Consumer Affairs 50 (1), 3-17, 2016 | 16 | 2016 |
| Brand Avoidance, Genetic Modification, and Brandlessness MSW Lee, D Conroy, J Motion Australasian Marketing Journal 20 (4), 297-302, 2012 | 15 | 2012 |
| Against medical advice: the anti‐consumption of vaccines MSW Lee, M Male Journal of Consumer Marketing, 2011 | 11 | 2011 |
| Brand Avoidance: The brand as a market-based liability MSW Lee, D Conroy EMAC:Rejuvenating Marketing, Milan, 2004 | 11 | 2004 |
| Taking a bite out of Apple: jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value. MSW Lee, I Soon Journal of Product & Brand Management 26 (4), 351-364, 2017 | 7 | 2017 |
| Anti-Consumption Research: Exploring the Boundaries of Consumption MSW Lee Asia Pacific Advances in Consumer Research, Sydney 7, 73-74, 2006 | 6 | 2006 |
| Anti-consumption: Rejecting, Refusing, and Resisting the Market MSW Lee, K Fernandez Asia Pacific Advances in Consumer Research, Sydney 7, 7, 73-76. 2006., 2006 | 5 | 2006 |
| Anti-consumption and governance in the global fashion industry: Transparency is key MSW Lee, M Seifert, H Cherrier Governing Corporate Social Responsibility in the Apparel Industry after Rana …, 2017 | 4 | 2017 |
| Adventure Campers, Fairy Tale Glampers, and Authenticity. C Ahn, MSW Lee Advances in Tourism and Marketing, Joensuu, Finland, 2015 | 3 | 2015 |
Cherrier HeleneSkema Business SchoolVerified email at skema.edu
