| Social media influencers-shaping consumption culture among Malaysian youth NL Khalid, SY Jayasainan, N Hassim SHS Web of Conferences 53, 02008, 2018 | 56 | 2018 |
| Hijab and the Malay-Muslim woman in media N Hassim Procedia-Social and Behavioral Sciences 155, 428-433, 2014 | 55 | 2014 |
| A comparative analysis on hijab wearing in Malaysian Muslimah magazines N Hassim Journal South East Asia Rese. Center Comm. and Humanities 6, 79-96, 2014 | 40 | 2014 |
| Glocalizing’the hijab: A Malaysian perspective N Hassim SHS Web of Conferences 33, 2017 | 27 | 2017 |
| Hijabi celebrification and Hijab consumption in Brunei and Malaysia SM Mohamad, N Hassim Celebrity Studies 12 (3), 498-522, 2021 | 23 | 2021 |
| Hijabistas: An analysis of the mediation of Malay-Muslims and modesty N Hassim, SM Nayan, MSA Ishak Jurnal pengajian media Malaysia 17 (2), 10-25, 2015 | 19 | 2015 |
| Exploring viewer experiences with sageuk K-dramas from a parasocial relations perspective N Hassim, SY Jayasainan, NL Khalid SEARCH Journal of Media and Communication Research 11 (1), 77-94, 2019 | 15 | 2019 |
| Social media or social comparison? An analysis of Instagram use among Malaysian youth N Hassim, MHN Hasmadi, MNS Sharipudin SEARCH Journal of Media and Communication Research, 2020 | 13 | 2020 |
| Stailo & Sopan”: Modesty and Malay-Muslim Women N Hassim, NL Khalid Int. Conference on Trends in Soc. Sci. Bus. and Humanities, 2015 | 9 | 2015 |
| An analysis of youth perception on women in a Malay romance film SY Jayasainan, N Hassim, NL Khalid Procedia-Social and Behavioral Sciences 155, 422-427, 2014 | 8 | 2014 |
| The influence of peer engagement on voting among Malaysian youths through social networking sites N Hassim, STS Zian, SY Jayasainan SEARCH Journal of Media and Communication Research 12 (3), 125-144, 2020 | 7 | 2020 |
| Exploring the characteristics of healthy lifestyle campaign on social media: A case study on FIT Malaysia SH Ayub, N Hassim, AH Yahya, M Hamzah, MZA Bakar Jurnal Komunikasi: Malaysian Journal of Communication. https://doi. org/10 …, 2019 | 7 | 2019 |
| The socialization of hijab culture among Malaysian media consumers N Hassim, MSA Ishak, SM Nayan SEARCH-JOURNAL OF THE SOUTHEAST ASIA RESEARCH CENTRE FOR COMMUNICATIONS AND …, 2016 | 5 | 2016 |
| Gender role portrayals in online advertising: A Malaysian case study N Shamim, N Hassim SEARCH Journal of Media and Communication Research 13 (2), 123-140, 2021 | 3 | 2021 |
| Childhood obesity: Health communication perspectives of Malaysian parents during COVID-19 N Hassim, PR Fernandez, NK Hoong, UD Rajaratnam, JHG Koon, ... SEARCH Journal of Media and Communication Research 13 (3), 141-156, 2021 | 3 | 2021 |
| Hijab in the city: Discursive representation of female modesty in selected contemporary Malaysian media N Hassim PQDT-Global, 2017 | 3 | 2017 |
| Hail hijabis: Celebrification of influencers by postmodern Malay-Muslim women in Malaysia N Hassim, SM Mohamad Gender and sexuality justice in Asia: Finding resolutions through conflicts …, 2020 | 2 | 2020 |
| Effects of task-technology fit and learning styles on continuance intention to use e-learning app SZ Tan, N Hassim, SY Jayasainan, PCK Gan European Conference on e-Learning, 539-XIX, 2018 | 2 | 2018 |
| Learning Through Collaborating: An X-Space Experience N Hassim Preparing the Next Generation of Teachers for 21st Century Education, 50-64, 2018 | 2 | 2018 |
| The influence of social media influencer (SMI) and social influence on purchase intention among young consumers MNS Sharipudin, NA Abdullah, KW Foo, N Hassim, Z Tóth, TJ Chan SEARCH Journal of Media and Communication Research, 1-13, 2023 | 1 | 2023 |
