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Walter Wymer
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IT‐based services and service quality in consumer banking
FX Zhu, W Wymer, I Chen
International journal of service industry management 13 (1), 69-90, 2002
7842002
Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings
W Wymer, S Samu
Best Business Books, 2003
405*2003
Developing more effective social marketing strategies
W Wymer
Journal of Social Marketing 1 (1), 17-31, 2011
3962011
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
R Casidy, W Wymer
Journal of retailing and consumer services 32, 189-197, 2016
3282016
The effect of fit and dominance in cause marketing communications
S Samu, W Wymer
Journal of Business Research 62 (4), 432-440, 2009
2512009
Nonprofit marketing: Marketing management for charitable and nongovernmental organizations
W Wymer, P Knowles, R Gomes
Sage, 2006
1982006
Rethinking the boundaries of social marketing: Activism or advertising?
W Wymer
Journal of business research 63 (2), 99-103, 2010
1742010
Conceptual foundations and practical guidelines for recruiting volunteers to serve in local nonprofit organizations: Part I
WW Wymer Jr, BJ Starnes
Journal of Nonprofit & Public Sector Marketing 9 (1-2), 63-96, 2001
1572001
Segmenting volunteers using values, self-esteem, empathy, and facilitation as determinant variables
WW Wymer Jr
Journal of Nonprofit & Public Sector Marketing 5 (2), 3-28, 1997
1461997
Using social marketing to enhance hotel reuse programs
J Shang, DZ Basil, W Wymer
Journal of Business Research 63 (2), 166-172, 2010
1352010
Volunteer service as symbolic consumption: Gender and occupational differences in volunteering
WW Wymer Jr, S Samu
Journal of Marketing Management 18 (9-10), 971-989, 2002
1332002
Refining the conceptualization of brand authenticity
MM Akbar, W Wymer
Journal of Brand Management 24, 14-32, 2017
1302017
The limitations and potentialities of green marketing
W Wymer, MJ Polonsky
Journal of Nonprofit & Public Sector Marketing 27 (3), 239-262, 2015
1292015
The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
R Casidy, W Wymer
Journal of Brand Management 22, 117-135, 2015
1292015
Determinants of volunteerism: A cross-disciplinary review and research agenda
W Wymer, G Riecken, U Yavas
Journal of Nonprofit & Public Sector Marketing 4 (4), 3-26, 1996
1091996
The influence of cause marketing associations on product and cause brand value
W Wymer, S Samu
International Journal of Nonprofit and Voluntary Sector Marketing 14 (1), 1-20, 2009
1082009
Stand-alone ethics, social responsibility, and sustainability course requirements: A snapshot from Australia and New Zealand
SR Rundle-Thiele, W Wymer
Journal of Marketing Education 32 (1), 5-12, 2010
942010
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
R Casidy, W Wymer, A O'cass
Tourism Management 66, 72-84, 2018
902018
Differentiating literacy volunteers: A segmentation analysis for target marketing
WW Wymer Jr
International Journal of Nonprofit and Voluntary Sector Marketing 8 (3), 267-285, 2003
882003
The implications of sex differences on volunteer preferences
W Wymer
Voluntas: International Journal of Voluntary and Nonprofit Organizations 22 …, 2011
842011
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