Dr. Bang Nguyen
Dr. Bang Nguyen
Retired Professor of Marketing, PhD (Oxford Brookes University)
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Cited by
Cited by
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade
Computers in Human Behavior 65, 276-284, 2016
Constituents and consequences of smart customer experience in retailing
SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar
Technological Forecasting and Social Change 124, 257-270, 2017
Health and cosmetics: Investigating consumers’ values for buying organic personal care products
E Ghazali, PC Soon, DS Mutum, B Nguyen
Journal of Retailing and Consumer Services 39, 154-163, 2017
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
B Nguyen, X Yu, TC Melewar, J Chen
Industrial Marketing Management 51, 11-25, 2015
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
SH Han, B Nguyen, TJ Lee
International Journal of Hospitality Management 50, 84-93, 2015
A review of customer relationship management: successes, advances, pitfalls and futures
B Nguyen, DS Mutum
Business Process Management Journal 18 (3), 400-419, 2012
Exploring the corporate image formation process
MA Tran, B Nguyen, TC Melewar, J Bodoh
Qualitative Market Research: An International Journal 18 (1), 86-114, 2015
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section
J Hemsley-Brown, TC Melewar, B Nguyen, EJ Wilson
Journal of Business Research 69 (8), 3019-3022, 2016
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
S Molinillo, A Japutra, B Nguyen, CHS Chen
Marketing Intelligence & Planning 35 (2), 166-179, 2017
A framework of place branding, place image, and place reputation: Antecedents and moderators
P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen
Qualitative Market Research: An International Journal 19 (2), 241-264, 2016
Pro-environmental behaviours and Value-Belief-Norm theory: Assessing unobserved heterogeneity of two ethnic groups
EM Ghazali, B Nguyen, DS Mutum, SF Yap
Sustainability 11 (12), 3237, 2019
Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia
EM Ghazali, DS Mutum, JH Chong, B Nguyen
Asia Pacific Journal of Marketing and Logistics 30 (4), 1064-1086, 2018
The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing
B Nguyen, L Simkin
Journal of marketing management 33 (1-2), 1-6, 2017
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any
Electronic Markets 26, 157-171, 2016
Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector
P Klaus, B Nguyen
Journal of Strategic Marketing 21 (5), 429-442, 2013
Are you providing the “right” customer experience? The case of Banca Popolare di Bari
P Klaus, M Gorgoglione, D Buonamassa, U Panniello, B Nguyen
International Journal of Bank Marketing 31 (7), 506-528, 2013
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
SK Roy, G Singh, M Hope, B Nguyen, P Harrigan
The Role of Smart Technologies in Decision Making, 114-147, 2022
A review of service quality and service delivery: Towards a customer co-production and customer-integration approach
ZM Alzaydi, A Al-Hajla, B Nguyen, C Jayawardhena
Business Process Management Journal 24 (1), 295-328, 2018
Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
SHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B Nguyen
Journal of Service Theory and Practice 27 (3), 616-641, 2017
Brand ambidexterity and commitment in higher education: An exploratory study
B Nguyen, X Yu, TC Melewar, J Hemsley-Brown
Journal of Business Research 69 (8), 3105-3112, 2016
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