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Dr Richard J Varey
Dr Richard J Varey
Retired Professor of Marketing, formerly University of Waikato, New Zealand
Verified email at waikato.ac.nz
Title
Cited by
Cited by
Year
Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
D Ballantyne, RJ Varey
Marketing Theory 6 (3), 335-348, 2006
13512006
Value propositions as communication practice: Taking a wider view
D Ballantyne, P Frow, RJ Varey, A Payne
Industrial Marketing Management 40 (2), 202-210, 2011
6932011
The service-dominant logic and the future of marketing
D Ballantyne, RJ Varey
Journal of the Academy of Marketing Science 36 (1), 11-14, 2008
5592008
Internal marketing: a review and some interdisciplinary researchchallenges
RJ Varey
International Journal of Service Industry Management 6 (1), 40-63, 1995
5521995
A broadened conception of internal marketing
RJ Varey, BR Lewis
European Journal of Marketing 33 (9/10), 926-944, 1999
5351999
Public relations: the external publics context
RJ Varey
Public Relations: Principles and Practice, 89-108, 1997
528*1997
Marketing Communication: principles and practice
RJ Varey
Routledge, 2002
4342002
An exploration of the emotional impact of tele-working via computer-mediated communication
S Mann, RJ Varey, W Button
Journal of Managerial Psychology 15 (7), 668-690, 2000
3192000
Relationship marketing
C Grönroos, JN Sheth, D Ballantyne, A Payne, M Saren, R Varey
(No Title), 2013
2982013
Marketing means and ends for a sustainable society: A welfare agenda for transformative change
RJ Varey
Journal of Macromarketing 30 (2), 112-126, 2010
2842010
Introducing a dialogical orientation to the service-dominant logic of marketing
D Ballantyne, RJ Varey
The service-dominant logic of marketing: Dialog, debate, and directions, 224-35, 2006
269*2006
Internal Marketing: directions for management
RJ Varey, BR Lewis
Routledge, 2000
2462000
Relationship marketing: dialogue and networks in the e-commerce era
RJ Varey
John Wiley & Sons Inc, 2003
2172003
Theorizing about resource integration through service-dominant logic
LD Peters, H Löbler, RJ Brodie, CF Breidbach, LD Hollebeek, SD Smith, ...
Marketing theory 14 (3), 249-268, 2014
1992014
A model of internal marketing for building and sustaining a competitive service advantage
RJ Varey
Journal of marketing Management 11 (1-3), 41-54, 1995
1731995
Relationality in the service logic of value creation
M FitzPatrick, RJ Varey, C Grönroos, J Davey
Journal of Services Marketing 29 (6/7), 463-471, 2015
1062015
A theoretical review of management and information systems using a critical communications theory
RJ Varey, T Wood-Harper, JRG Wood
Journal of Information Technology 17 (4), 229-239, 2002
992002
Relationship marketing and the challenge of dialogical interaction
RJ Varey, D Ballantyne
Journal of Relationship Marketing 4 (3-4), 11-28, 2006
87*2006
A critical review of conceptions of communication evident in contemporary business and management literature
RJ Varey
Journal of Communication Management 4 (4), 328-340, 2000
872000
The corporate communication system of managing
RJ Varey, J White
Corporate Communications: An International Journal 5 (1), 5-12, 2000
842000
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Articles 1–20