| What counts versus what can be counted: the complex interplay of market orientation and marketing performance measurement J Frösén, J Luoma, M Jaakkola, H Tikkanen, J Aspara Journal of Marketing 80 (3), 60-78, 2016 | 281 | 2016 |
| Market orientation, innovation capability and business performance: Insights from the global financial crisis JP Huhtala, A Sihvonen, J Frösén, M Jaakkola, H Tikkanen Baltic Journal of Management 9 (2), 134-152, 2014 | 266 | 2014 |
| Marketing performance assessment systems and the business context J Frösén, H Tikkanen, M Jaakkola, A Vassinen European Journal of Marketing 47 (5/6), 715-737, 2013 | 97 | 2013 |
| Customer orientation as a multidimensional construct: Evidence from the Russian markets MM Smirnova, VA Rebiazina, J Frösén Journal of Business Research, 2017 | 86 | 2017 |
| Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms J Frösén, M Jaakkola, I Churakova, H Tikkanen Industrial Marketing Management 52, 91-99, 2016 | 65 | 2016 |
| StratMark II: Strategisen markkinoinnin teho ja tulokset H Tikkanen, J Frösén Helsinki: Talentum, 2011 | 61 | 2011 |
| Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability X Liang, J Frösén Journal of Business Research 109, 545-556, 2020 | 58 | 2020 |
| Is more capability always beneficial for firm performance? Market orientation, core business process capabilities, and business environment MJ Jaakkola, J Frösén, H Tikkanen, J Aspara, A Vassinen, P Parvinen Journal of Marketing Management, 2016 | 41 | 2016 |
| Various forms of value-based selling capability—Commentary on “Value-Based Selling: An Organizational Capability Perspective” M Jaakkola, J Frösén, H Tikkanen Industrial Marketing Management 45, 113-114, 2015 | 28 | 2015 |
| Development and impact of strategic marketing-a longitudinal study in a Nordic country from 2008 to 2014 J Frösén, H Tikkanen European Journal of Marketing 50 (12), 2016 | 22 | 2016 |
| Marketing Metrics, Marketing Performance Measurement, and Marketing Control J Frösén | 4 | 2013 |
| Marketing through the eyes of senior management: Insights from Fortune 500 reporting J Frösén, DW Stewart Journal of Marketing Theory and Practice, 1-22, 2021 | 3 | 2021 |
| Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability X Liang, J Frösén, Y Gao European Journal of Marketing 57 (5), 1502-1530, 2023 | 2 | 2023 |
| Reviving heritage brands–the case of Petrodvorets Watch Factory J Frösén, M Laukkanen Emerald Emerging Markets Case Studies 6 (1), 1-18, 2016 | 1 | 2016 |
| Shared analytical capabilities in business networks V Penttinen, J Frösén Industrial Marketing Management 106, 308-322, 2022 | | 2022 |
| An interpreted review of the history of Finnish marketing research J Frösén, M Laukkanen Henrikki Tikkanen-50, 118-135, 2020 | | 2020 |
Henrikki Tikkanen, D.Sc. (Int'l Marketin...A. I. Virtanen Professor of Consumer Research & Marketing, Aalto University School of BusinessVerified email at aalto.fi
