| Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions F Septianto, MSW Lee, PG Putra Journal of Retailing and Consumer Services 58, 102317, 2021 | 32 | 2021 |
| The role of online channel in influencing perceived firm size and brand authenticity in international marketing F Septianto, A Japutra, P Putra, T Ang International Marketing Review 40 (2), 246-264, 2023 | 3 | 2023 |
| Virtual reality as an immersive projective and autodriving advancement technique PG Putra, MSW Lee, JA Kemper Journal of Consumer Behaviour 23 (2), 711-726, 2024 | 2 | 2024 |
| Utilizing Digital Reality in Intergenerational Research PG Putra, KV Fernandez, MSW Lee The Routledge Handbook of Digital Consumption, 178-189, 2022 | 2 | 2022 |
| Negative Effect of Roundup Requests on Repurchase Intentions SR Khan, F Septianto, PG Putra Australasian Marketing Journal 30 (4), 288-296, 2022 | 1 | 2022 |
| What causes conflict in the family food-related decision-making process? An interpretive study of New Zealand family consumers during Lockdown Level 3 P Putra, M Lee, J Kemper Australia & New Zealand Marketing Academy (ANZMAC), 2022 | | 2022 |
| Anti-Consumption in Emerging Markets PG Putra, MSW Lee Anti-Consumption, 139-161, 2022 | | 2022 |
| The effects of marketing channel selection on brand authenticity: the role of perceived firm size F Septianto, T Ang, A Japutra, PG Putra | | 2021 |
