| Motivations for sharing tourism experiences through social media AM Munar, JKS Jacobsen Tourism management 43, 46-54, 2014 | 627 | 2014 |
| Tourist information search and destination choice in a digital age JKS Jacobsen, AM Munar Tourism management perspectives 1, 39-47, 2012 | 338 | 2012 |
| The takeoff of social media in tourism KA Hvass, AM Munar Journal of vacation marketing 18 (2), 93-103, 2012 | 213 | 2012 |
| Tourist-created content: rethinking destination branding A María Munar International journal of culture, tourism and hospitality research 5 (3 …, 2011 | 211 | 2011 |
| Social media strategies and destination management AM Munar Scandinavian Journal of Hospitality and Tourism 12 (2), 101-120, 2012 | 185 | 2012 |
| Trust and involvement in tourism social media and web-based travel information sources AM Munar, JKS Jacobsen Scandinavian Journal of Hospitality and Tourism 13 (1), 1-19, 2013 | 182 | 2013 |
| Digital exhibitionism: The age of exposure AM Munar Culture Unbound: Journal of Current Cultural Research 2 (3), 401-422, 2010 | 82 | 2010 |
| Chapter 1 TOURISM BRANDING A Community Affair LA Cai, WC Gartner, A María Munar Tourism Branding: Communities in Action, 1-14, 2009 | 79* | 2009 |
| Is the Bologna Process globalizing tourism education AM Munar Journal of Hospitality, leisure, sport and tourism education 6 (2), 68-82, 2007 | 66 | 2007 |
| Critical Digital Tourism Studies', Tourism Social Media: Transformations in Identity, Community and Culture (, Volume 18) AM Munar, S Gyimóthy Emerald Group Publishing Limited, 2013 | 63 | 2013 |
| Generic competences and tourism graduates AM Munar, JJ Montaño Journal of Hospitality, Leisure, Sports and Tourism Education (Pre-2012) 8 …, 2009 | 57 | 2009 |
| Tourism social media: a new research agenda A María Munar, S Gyimóthy, L Cai Tourism social media: Transformations in identity, community and culture, 1-15, 2013 | 33 | 2013 |
| Rethinking globalization theory in tourism AM Munar Tourism Culture & Communication 7 (2), 99-115, 2007 | 27 | 2007 |
| The tourism education futures initiative D Dredge, C Schott, R Daniele, K Caton, J Edelheim, AM Munar Anatolia 26 (2), 340-346, 2015 | 26 | 2015 |
| The truth of the crowds: Social media and the heritage experience AM Munar, CS Ooi The cultural moment in tourism, 271-289, 2012 | 26 | 2012 |
| The Gender Gap in the Tourism Academy AM Munar, A Biran, A Budeanu, K Caton, D Chambers, D Dredge, ... http://openarchive.cbs.dk/bitstream/handle/10398/9178 …, 2015 | 25* | 2015 |
| Technological mediation and user created content in tourism AM Munar Center for International, 2010 | 24 | 2010 |
| Challenging the brand AM Munar Tourism branding: Communities in action, 17-35, 2009 | 21 | 2009 |
| Critical digital tourism studies AM Munar, S Gyimóthy Tourism social media: Transformations in identity, community and culture …, 2013 | 15 | 2013 |
| What social media tell us about the heritage experience AM Munar, C Ooi CLCS Working, 2012 | 15 | 2012 |