| How is value perceived by children? J Williams, N Ashill, P Thirkell Journal of Business Research 69 (12), 5875-5885, 2016 | 40 | 2016 |
| Children as vulnerable consumers in online environments AM Kennedy, K Jones, J Williams Journal of Consumer Affairs 53 (4), 1478-1506, 2019 | 23 | 2019 |
| Marketing system failure: revisioning layton’s marketing system model J Williams, J Davey, ML Johnstone Journal of Macromarketing 41 (2), 411-426, 2021 | 6 | 2021 |
| Children's Perceived Value: Conceptualization, Scale Development, and Validation J Williams, A Gazley, N Ashill Journal of Retailing 97 (2), 301-315, 2021 | 5 | 2021 |
| Children and Young People's Developing Concept of Perceived Value J Williams Victoria University of Wellington, 2012 | 1 | 2012 |
| MARK202: Marketing: Buyer Behaviour J Williams, ML Johnstone Victoria University of Wellington, 2014 | | 2014 |
