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Janine Williams
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How is value perceived by children?
J Williams, N Ashill, P Thirkell
Journal of Business Research 69 (12), 5875-5885, 2016
402016
Children as vulnerable consumers in online environments
AM Kennedy, K Jones, J Williams
Journal of Consumer Affairs 53 (4), 1478-1506, 2019
232019
Marketing system failure: revisioning layton’s marketing system model
J Williams, J Davey, ML Johnstone
Journal of Macromarketing 41 (2), 411-426, 2021
62021
Children's Perceived Value: Conceptualization, Scale Development, and Validation
J Williams, A Gazley, N Ashill
Journal of Retailing 97 (2), 301-315, 2021
52021
Children and Young People's Developing Concept of Perceived Value
J Williams
Victoria University of Wellington, 2012
12012
MARK202: Marketing: Buyer Behaviour
J Williams, ML Johnstone
Victoria University of Wellington, 2014
2014
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Articles 1–6