| Consumer acceptance of genetically modified foods in New Zealand DR Fortin, MS Renton British Food Journal 105 (1/2), 42-58, 2003 | 84 | 2003 |
| Small but sophisticated: Entrepreneurial marketing and SME approaches to brand management M Renton, U Daellenbach, S Davenport, J Richard Journal of Research in Marketing and Entrepreneurship 17 (2), 149-164, 2015 | 68 | 2015 |
| Mechanisms of service ecosystem emergence: Exploring the case of public sector digital transformation H Simmonds, A Gazley, V Kaartemo, M Renton, V Hooper Journal of Business Research 137, 100-115, 2021 | 36 | 2021 |
| Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector M Renton, U Daellenbach, S Davenport, R James E Journal of Brand Management 23, 289-305, 2016 | 33 | 2016 |
| Exploring brand governance in SMEs: does socialisation provide a means to value creation? M Renton, JE Richard Journal of Brand Management 26, 461-472, 2019 | 25 | 2019 |
| Entrepreneurship in marketing: Socializing partners for brand governance in EM firms M Renton, JE Richard Journal of Business Research 113, 180-188, 2020 | 20 | 2020 |
| Like is a verb: exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement M Renton, H Simmonds Journal of Product & Brand Management 26 (4), 365-374, 2017 | 20 | 2017 |
| Kecil tapi canggih: pemasaran Wirausaha dan UKM pendekatan untuk manajemen merek M Renton, U Daellenbach, S Davenport, J Richard Jurnal Penelitian Pemasaran dan Kewirausahaan 17 (2), 149-164, 2015 | 6 | 2015 |
| Effectuation and morphogenesis in the New Zealand fairtrade marketing system M Renton, H Simmonds Journal of Macromarketing 39 (4), 385-399, 2019 | 5 | 2019 |
| Mobilizing scientific discourse to rebrand organizational identity S Davenport, S Leitch, J Motion, M Renton EGOS New Zeland, 2009 | 3 | 2009 |
| Taming Frankenstein: An Experimental Investigation Into the Effects of Additional Product Benefits on Consumer Acceptance of GM Products MS Renton, DR Fortin Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 2 | 2014 |
| Overcoming" newness" with ordered legitimacy creation M Renton, U Daellenbach, S Davenport | 2 | 2011 |
| Extending Layton's Marketing Systems for Future Transformation-Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach M Renton, V Hooper, A Renton Journal of Macromarketing, 02761467241227374, 2024 | 1 | 2024 |
| Provisioning Systems in Transition: A New Zealand Based Study of Co-Existing Logics, Values and Power Over in Emerging DER Systems M Renton, V Hooper Australasian Marketing Journal, 14413582231203712, 2023 | 1 | 2023 |
| How provisioning systems analysis adds to marketing systems understanding: Exploring the connections between macromarketing and provisioning systems thinking. M Renton Open Access Te Herenga Waka-Victoria University of Wellington, 2023 | 1 | 2023 |
| Mapping the firm-level productivity terrain J Bryson, M Renton, S Davenport, U Dallaenbach, S Leitch, J Motion Presentation at the Labour, Employment and Workplace Conference, Wellington, 2008 | 1 | 2008 |
| Influencing consumer perceptions of a social issue: an experiment on the effects of credibility of the source, message sidedness and inward/outward focus on consumer attitudes … MS Renton University of Canterbury. Management, 2008 | 1 | 2008 |
| The Influence of institutional logics and power over in a transitioning prescriptive supply system M Renton Open Access Te Herenga Waka-Victoria University of Wellington, 2022 | | 2022 |
| MARK201: Marketing: Marketing Management M Renton | | 2019 |
| ME, MYSELF, AND I: THE IMPACT OF SELF-CONSTRUAL AND IMAGE-CONGRUENCE ON CONSUMER PURCHASE INTENTION TOWARDS SUSTAINABLE GOODS R Versteegh, JE Richard, M Renton Global Marketing Conference, 585-590, 2018 | | 2018 |
